[Exclusive Interview] Find Out How This Startup Is Empowering Businesses With Modern & Traditional Marketing Strategies

Recently, we interacted with Mr Mirza Baig, Founder & Global Marketing Director, of Hammer Head Experiences, and asked him about their vision and mission, and how their startup is empowering businesses with unique marketing strategies.

Here are the interview highlights:

1. Take us through Hammer Head Experiences and the idea behind its inception. 

Hammer Head Experiences help marketers develop a brand strategy that translates into creative direction and branding across multiple channels. Hammerhead further weaves together consumer touchpoints through events & activations. 

In today’s era, many brands are moving from larger agencies to mid-size firms. Hammer Head aims to be at the forefront of marketing solutions and brand management across all channels. 

2. How does Hammer Head stand out from the rest? Please share the USP.

At Hammer Head, we believe in and work towards setting the right trend in the industry. We are specialists in building brand equity through

Processes that help in understanding brands’ requirements and delivering requirements to the tee. 

Creative mavericks- To make your brand stand out from the rest.

Be the history makers, focusing on larger-than-life execution for the clients, eventually becoming a benchmark in the industry. 

3. What are your product offerings, and who are your competitors? 

Hammer Head offers Brand Strategy, planning, and executing brand and marketing campaigns via traditional & modern marketing techniques. Our specialists help brands create an IP (Intellectual property) tuned for high impact and maximum consumer engagement. 

We believe in healthy competition amongst some of the leading marketing and branding agencies in India.

4. How has the Indian events industry perceived technology? What will lead to more industry acceptance of tech and innovative approaches?

The events industry in India is a step ahead in technology. Recently, we have seen various brands utilising technology to its fullest potential, allowing room for innovation in the industry. 

Umpteen clients reach out to companies like us with the vision to make their brand technologically credible, but what stops them is the budget and the need for more planning. Having budgets and being well-planned in terms of technology will help go a long way. Technology in marketing and events has existed forever; the coming years will only make it more affordable.  

5. How do you see technology shaping the events and marketing industry in the next few years and how has 2022 been, what to look forward to in 2023?

Tech will undoubtedly be an essential tool in the marketing services space. While we see applications of AR/VR and India are evolving, the experiential marketing Industry is on the way to bouncing back to normalcy from the pandemic. 2023 will witness more brands investing and exploring this wing of marketing.