Google is set to launch its AI-powered content creation tool, Product Studio, for merchants in India in the coming weeks. This announcement was made by Matt Madrigal, Vice-President of Merchant Shopping at Google, during the company’s flagship Google Marketing Live event on May 22. The tool, which has been available in the US, UK, Canada, and Australia, will also be launched in Japan soon.
Features of Product Studio
Initially launched last year, Product Studio allows merchants to generate high-quality images using simple text prompts. The latest update brings additional functionalities, enabling users to create videos, including short videos and GIFs, from just one image. Madrigal explained, “New Product Studio features continue to put the power of Google AI in the hands of merchants… Just upload an image that represents your aesthetic, add a prompt describing the scene and within moments Product Studio will generate campaign-ready content.”
Expansion and Impact
Since its launch, Product Studio has expanded its reach to several countries and is now set to debut in India and Japan. This move aims to attract more merchants, particularly small businesses, by offering diversified product offerings. The data collected from these merchants will help Google enhance its AI models, as more user queries will result in a larger repository of responses.
Google’s Growing Presence in India
The launch of Product Studio in India comes as part of Google’s broader strategy to strengthen its presence in its largest market by user count. The company has been actively expanding its product portfolio and AI offerings in India. In 2022, Google announced a $10 billion Google for India Digitisation Fund to support the country’s digital growth.
Recent Initiatives by Google in India
In addition to Product Studio, Google has recently introduced several other initiatives in India. Earlier this month, the company launched the Google Wallet app for Android users in collaboration with various e-commerce platforms and ticketing partners. Furthermore, Google has been rolling out AI-enabled services such as Gemini and enhanced AI-powered search functionalities.
In March, Google announced new measures to help voters navigate AI-generated content, safeguard its platforms from abuse, and prevent the misuse of false information. These initiatives demonstrate Google’s commitment to leveraging AI to provide better services and ensure the safety and reliability of its platforms.
Conclusion
With the upcoming launch of Product Studio in India, Google is set to empower merchants with advanced AI tools for content creation. This development not only underscores Google’s dedication to expanding its AI capabilities but also highlights its commitment to supporting the digital growth of small businesses in India.
