Like a glowing apple rolling steadily across new ground, Apple’s India journey continues to gather momentum.
Hyderabad Next on Apple’s Retail Map
Apple appears poised to expand its physical retail footprint in India, with Hyderabad emerging as the likely next destination for a new Apple Store. While the company has not formally announced the launch, strong signals are already in place. Apple has begun hiring for three key retail roles—store leader, senior manager and manager—through its official website, with all positions based in Hyderabad. The recruitment drive has fuelled speculation that the company is preparing to open its seventh store in the country.
Apple entered India’s brick-and-mortar retail space in 2023, opening two flagship stores in quick succession—Apple BKC in Mumbai and Apple Saket in New Delhi. The momentum continued in 2025 with three more outlets: Apple Koregaon Park in Pune, Apple Hebbal in Bengaluru, and Apple Noida in the Delhi-NCR region. With five stores currently operational, Apple is clearly accelerating its retail strategy. Only recently, Apple CEO Tim Cook confirmed that a sixth store—Apple’s second in Mumbai—is on the way, though without a specific timeline. If the Hyderabad store materialises as expected, it will mark the company’s seventh retail location in India and reinforce its intent to rapidly deepen market access.
Retail Success Fuels Expansion
Apple’s aggressive expansion is being powered by strong performance at its existing stores. Globally positioned as cultural and experiential hubs, Apple Stores attract customers not just to purchase products, but to engage with trained staff, attend sessions and immerse themselves in the brand ecosystem. According to Cook, this strategy is paying off. “In retail, we continue to bring a magical experience to our customers all around the world, and we were thrilled to have our best-ever results in retail during the quarter. We were excited to open our fifth store in India in December and have plans to open another store in Mumbai soon.”
Beyond retail design, initiatives such as trade-in programmes, discounts and a broad premium product lineup are driving higher adoption. The impact is visible in financial results. “We did set a quarterly revenue record during the December quarter, and to go a little further down, we set quarterly revenue records on iPhone and Mac and iPad, and an all-time revenue record on services. So, it was a terrific quarter in India. We really like what we see there,” Cook said.
Supporting this momentum, Counterpoint Research data recently placed Apple among India’s top five smartphone brands by sales volume, with the iPhone 16 emerging as the world’s top-selling smartphone.
With every new storefront, Apple plants another seed, quietly reshaping India’s premium retail landscape.
Summary
Apple is likely to open a new retail store in Hyderabad, hinted by active hiring for key roles. The move would mark its seventh store in India, following rapid expansion since 2023. Strong retail performance, record revenues and rising iPhone sales are driving Apple to deepen its presence in the fast-growing Indian market.
