Apple Inc. is set to expand its presence in India with the opening of a second retail store in Mumbai, underscoring the technology giant’s confidence in the Indian market’s growth potential. The upcoming store will be located in the Oberoi Sky City Mall in Borivali (East) and is expected to begin operations in the coming months.
The announcement was confirmed by Apple CEO Tim Cook during the company’s fiscal first quarter 2026 earnings call, where he highlighted strong retail performance in India and plans to broaden Apple’s brick-and-mortar footprint across the country.
Strategic Retail Expansion in India
This new retail outlet will be Apple’s sixth store in India, following existing locations in New Delhi, Bengaluru, Mumbai (Bandra Kurla Complex), Pune, and the recently opened Noida store. The move reflects Apple’s broader strategy to enhance customer access to its products and services directly, enabling hands-on experiences, personalised support and after-sales services.
The Borivali store is part of a larger global expansion plan that aims to open tens of new retail stores worldwide by 2027. It comes amid Apple’s efforts to deepen its presence in major emerging markets, with India identified as a key growth engine thanks to rising demand for smartphones, wearables and services.
Location and Retail Details
The upcoming Apple Store in Borivali will be situated on the ground floor of the newly developed Oberoi Sky City Mall, a modern shopping destination in western Mumbai with strong connectivity and high footfall potential. Apple has reportedly leased approximately 12,616 square feet of retail space at the mall, signalling a substantial investment in the location.
Thousands of customers in the city and surrounding suburbs are expected to benefit from easier access to Apple’s full range of products, including iPhones, iPads, MacBooks, Apple Watches and accessories — alongside Today at Apple sessions that offer workshops and personalised learning experiences.
Why This Matters
India remains one of the fastest-growing markets for Apple, with consistent revenue growth driven by first-time buyers and a growing installed base across cities and towns. The decision to open another store in Mumbai — India’s financial and commercial hub — aligns with this trend and positions Apple to better serve its expanding customer base.
The expansion also reflects Apple’s increasing focus on localising its operations, including domestic manufacturing of select iPhone models, which has helped the company navigate global supply chain dynamics and tariff changes.
What to Expect Next
While a firm launch date has not yet been announced, Apple’s plans for the Borivali store are already creating buzz among consumers and the tech industry. As opening preparations continue, more details — including store features, launch events and exclusive offers — are expected to emerge ahead of its official debut.
