Apple has expanded its AppleCare+ protection program in India, marking one of its most significant service enhancements for the market. The new ‘Theft and Loss for iPhone’ plan now allows customers to claim up to two incidents of theft or loss per year, offering far greater security than ever before. For a market where device theft is common and premium smartphones are major investments, this upgrade is a game-changer.
Until now, Indian users were limited to standard AppleCare+—primarily covering accidental damage and hardware issues.
What the New Plan Offers
The expanded AppleCare+ bundle now includes:
- Coverage for theft or loss (two incidents annually)
- Unlimited accidental damage repairs using genuine Apple parts
- Battery replacement service
- 24×7 priority Apple support
Customers can subscribe directly through the Settings app on their iPhone, iPad or Mac, making the enrollment process seamless. Pricing for the Theft and Loss plan starts at ₹799 per month, making it more accessible than many third-party insurance alternatives.
Why Apple Is Making This Move Now
Apple’s decision to introduce expanded protection aligns with its rapid growth in India. CEO Tim Cook recently revealed that the company hit all-time revenue records in India during the September quarter. India was among Apple’s strongest global performers—joining markets like the US, Europe, Japan, Korea and West Asia.
With iPhone 17 demand surging and Apple stores performing strongly in Mumbai and Delhi, the company aims to solidify its premium positioning by improving ownership experience and after-sales reliability.
India Becomes a Priority Growth Market
Apple’s momentum in India is unprecedented:
- iPhone sales are the highest they have ever been in the country
- The brand is expanding retail presence and partnerships
- Local assembly of iPhones continues to increase
- Finance and trade-in offers have made premium devices more accessible
With this trajectory, Apple expects the holiday season to deliver its best-ever quarter, powered by strong uptake of its newest iPhone lineup.
A Safer, More Confident Ownership Experience
The introduction of Theft and Loss protection brings India on par with Apple’s most advanced global markets. As the company deepens its investment in the region, users now benefit from a more secure and premium ownership ecosystem—one that makes upgrading to high-end iPhones more appealing than ever.
