Apple is set to launch a trade-in scheme for a range of new Mac models on June 5. This date also coincides with the start of Apple’s annual Worldwide Developers Conference (WWDC) for 2023, indicating that the company will unveil these new Macs during the five-day event.
Apple Trade-in Program for Mac Models
According to Mark Gurman, Bloomberg’s Chief Correspondent on Apple, Apple’s plans for the trade-in program were revealed. The scheme will accept trade-ins for the Mac Studio, 13-inch M2 MacBook Air, and 13-inch M2 MacBook Pro. For example, someone who owns an M2 MacBook Air will be able to trade it in and receive credit towards the highly anticipated MacBook Air (15 inch).
Gurman’s article also mentions other new Mac models that Apple has in the works, in addition to the 15-inch MacBook Air. These include an updated 13-inch MacBook Air, an entry-level 13-inch MacBook Pro, a refreshed 24-inch iMac, the first Mac Pro with in-house chips, and updated high-end MacBook Pro models.
Receive Credits Towards New Device
The trade-in program by Apple allows customers to exchange their existing Apple devices, such as Macs, iPads, iPhones, tablets, and laptops, and receive credit towards the purchase of a corresponding new device. More information about this program can be found on Apple’s website.
Headquartered in Cupertino, California, American multinational technology company Apple Inc. is the world’s largest technology company by revenue, with US$394.3 billion in 2022 revenue.
It is also the world’s biggest company by market capitalization as of March 2023. As of June 2022, Apple is the fourth-largest personal computer vendor by unit sales and the second-largest mobile phone manufacturer in the world. It is one of the Big Five American information technology companies, alongside Alphabet, Amazon, Meta Platforms, and Microsoft.
