Apple is gearing up for its biggest hardware event of the year on September 9, 2025, at its Cupertino headquarters. While fans eagerly await the launch of the iPhone 17 lineup and new accessories, the event will also mark the end of some popular Apple devices.
iPhone 16 Pro and iPhone 16 Pro Max to Exit
Apple usually discontinues its previous-generation Pro models once the next series is unveiled. This year, the iPhone 16 Pro and 16 Pro Max are expected to be retired after the iPhone 17 launch. However, existing retailer stocks will continue to be available for some time.
iPhone 15 and iPhone 15 Plus Could Be Discontinued
The iPhone 15 and iPhone 15 Plus are also likely to be dropped from Apple’s official lineup. Apple generally keeps only the latest and one previous-generation standard iPhones available for sale. Retailers, however, may offer steep discounts on these devices, especially during festive season sales like Diwali 2025, making them attractive buys for bargain hunters.
Apple Watch Series 10 Faces Its Last Call
Alongside iPhones, Apple’s wearables lineup is also set for a shakeup. With the introduction of the Apple Watch Series 11, the Apple Watch Series 10 is expected to be discontinued. Apple could also announce the Apple Watch Ultra 3, which may phase out the Ultra 2. Additionally, if a new Apple Watch SE debuts, the SE 2 could be dropped.
A Strategic Tradition
This cycle of product launches and discontinuations is part of Apple’s strategy to streamline its portfolio, push adoption of the latest technology, and maintain premium pricing on new models while allowing retailers to clear older inventory at discounted rates.
What This Means for Consumers
For Apple fans, this is both exciting and strategic: new devices bring cutting-edge features, while discontinued models offer opportunities to grab still-powerful gadgets at lower prices. If you’ve been eyeing the iPhone 15 series or the Watch Series 10, the coming months may be the best time to buy.
