Maharashtra has emerged as the frontrunner in the shopping spree of the Amazon Great Indian Festival 2023, with a special focus on the Home, Kitchen & Outdoors category. In the first 48 hours of the festival, customers from Maharashtra have shown remarkable enthusiasm, shopping 1.5 times more compared to the previous year. Notably, Pune has emerged as one of the fastest-growing cities within the state for this category.
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Maharashtra’s Strong Presence in Amazon’s Home, Kitchen, and Outdoors Category
Key Trends and Insights
Maharashtra’s significant role in Amazon’s Home, Kitchen, and Outdoors category is evident through several trends:
- Maharashtra’s Amazon Affection: The state plays a pivotal role, contributing to a double-digit share of the Home, Kitchen, and Outdoors category business on Amazon.in. Approximately 50% of Amazon’s customer base in Maharashtra hails from Tier-2 and higher cities/towns.
- Maharashtra’s New Customer Hub: The state contributes to the highest number of new customers in Amazon’s Home, Kitchen, and Outdoors market, with Pune being one of the fastest-growing cities in this category.
- Electric Mobility Gains Traction: In Maharashtra, electric scooters and bikes are now available to customers in over 20 cities, covering more than 450 pin codes. Notably, 25% of the recent orders for electric two-wheelers came from Pune customers.
These trends signify the growing affinity of Maharashtra residents for Amazon’s offerings.
Amazon Great Indian Festival 2023: A Festival of Savings and New Launches
Exciting Offers and Discounts Await Shoppers Nationwide
The Amazon Great Indian Festival 2023, which commenced on October 8th, offers customers across India a shopping extravaganza with over 5,000 new product launches and exciting offers across various categories, including Smartphones, Fashion & Beauty, Large Appliances & TVs, Consumer Electronics, and Grocery. Shoppers can avail of up to a 10% instant discount on SBI credit & debit cards and EMI transactions, as well as no-cost EMI options on debit and credit cards. Additional exciting offers are available with leading credit and debit cards.
Amazon India’s Commitment to Maharashtra’s Growth
Supporting Local Businesses and Generating Employment
Amazon recognizes the significance of the Maharashtra market in driving its growth in India. The company is actively working to raise awareness among businesses in Maharashtra about the benefits of e-commerce. Amazon continues to collaborate with local stores and MSMEs across the state, bringing new tools, technologies, innovations, and initiatives to empower Indian businesses. With a robust fulfillment infrastructure, Amazon ensures quick and secure deliveries, including convenient exchange options for a seamless shopping experience. Out of the 12 lakh sellers on Amazon.in, nearly 1.6 lakh sellers are based in Maharashtra.
The state boasts 14 Fulfilment Centers (FC) covering over 6 million cubic feet of storage space, along with 6 Sortation Centers (SC) spanning more than 516,000 sq. ft. of processing area. Amazon India’s commitment extends to creating over 100,000 seasonal job opportunities across its operations network for the festive season, benefiting cities such as Mumbai, Delhi, Pune, Bangalore, Hyderabad, Kolkata, Lucknow, and Chennai.
