After completion of its 7th edition of Prime Day, Amazon India announced that this was the biggest ever Prime Day event so far.
Biggest Ever Prime Day Event
Earlier, Amazon Prime Day 2023 took place on Jul 15-16, which enabled Prime members to discover great deals, new launches and entertainment.
This Prime Day event witnessed strong growth in Prime membership, and highest engagement with 14 percent more members shopping than last year’s Prime Day event, said the e-commerce platform.
“I would like to thank our sellers, brand partners and Prime members who helped make this Prime Day the biggest ever in India. Brands and sellers across categories received a great response from Prime members from metros and Tier 2 & 3 cities and towns across India. With the biggest product and brand launches, best deals of the year this Prime Day, we also delivered the highest number of same day deliveries over past Prime Day events,” said Akshay Sahi, Director, Prime and Delivery Experience, Amazon India while commenting on the success of the shopping event.
Several Product Launches And Huge Demand From Tier 2 & 3 Cities
During this event, Prime members shopped from 45,000+ new products launched by brands such as OnePlus, iQOO, Realme NarzoWith, Samsung, Motorola, boAt, Sony, Allen Solly, Lifestyle, Titan, Fossil, Puma, Tata, Dabur and others, Amazon noted.
The highlights of this Prime day includes, five smartphones, which got sold every second with 70 percent of the demand coming from Tier 2 & 3 cities; which comprises of foldable smartphones and newly launched smartphones (OnePlus Nord 3 5G, Samsung Galaxy M34 5G, Motorola Razr 40 Series, Realme Narzo 60 Series and iQOO Neo 7 Pro 5G).
According to the Senior Director, MX Business, Samsung India, Aditya Babbar, “We are delighted by the success of Galaxy M34 5G, which emerged as the No. 1 selling smartphone amongst the new launches on Amazon Prime Day. Galaxy M34 5G, an Amazon Specials, continues the successful legacy of Galaxy M Series. It showcases the trust customers have in our brand and demonstrates how our commitment to ground breaking innovation continues to resonate with consumers.”
Around 45 percent of Prime members shopped with Amazon Pay this Prime Day of which 82 percent were from Tier 2 and 3 cities and towns, said the e-commerce giant.
The statistics shows that one in four Prime members used Amazon Pay ICICI bank credit card to shop during this Prime Day event.
Overall, Amazon Business witnessed a 56 percent growth in sales (vs Prime Day 2022).
This includes 2x growth in Electronics, 1.7x growth in office furniture and 1.4x growth in kitchen products and appliances.
