Airtel Introduces New Plans for Voice and SMS Users
In response to TRAI’s directive to offer more consumer-friendly options, Bharti Airtel has launched two new prepaid plans. These plans cater to subscribers who primarily use voice and SMS services.
Details of the New Prepaid Plans
- Rs 499 Plan:
This plan provides unlimited local, STD, and roaming calls along with 900 SMSs. It is valid for 84 days and includes a free Hellotune for one month and three months of Apollo24|7 Circle subscription. - Rs 1,959 Plan:
This annual plan offers unlimited calls, 3,600 SMSs, and benefits like three months of Apollo24|7 Circle subscription and a free Hellotune each month.
Price Hikes for Existing Prepaid Plans
Airtel has increased prices for its popular plans, citing added benefits and market dynamics:
- Rs 548 Plan (Previously Rs 509):
The updated plan offers 7GB of data, unlimited calls, 900 SMSs, and perks like Apollo24|7 Circle access and Hellotunes. It is valid for 84 days. - Rs 2,249 Plan (Previously Rs 1,999):
This plan provides 30GB of data, unlimited calls, 3,600 SMSs, and similar benefits for 365 days.
TRAI’s December 2024 Mandate: A Focus on Consumer Needs
TRAI recently directed telecom operators to introduce special tariff vouchers with voice and SMS benefits, focusing on elderly users and those in remote areas. The mandate also extended the validity cap for such vouchers to 365 days, enabling better value for subscribers.
Conclusion
Airtel’s new voice and SMS plans highlight its commitment to meeting consumer needs while adapting to regulatory changes. With options catering to affordability and essential services, Airtel is positioning itself as a customer-first provider in India’s competitive telecom market.
