This Thursday witnessed the country’s largest international carrier, Air India unveiling a new brand identity and new aircraft livery for itself.
In this latest move, the airline plans to transform its fleet with a historic purchase of 470 new aircraft in a multi-billion-dollar deal.
Air India Unveiled New Logo and Aircraft Livery
According to the Tata-group-owned airline, the new logo, ‘The Vista’, “captures the essence of bold new India, which marks a milestone in its Vihaan.AI transformation.”
Further adding that ‘The Vista’ is inspired by the peak of the gold window frame, “signifies limitless possibilities, progressiveness and the airline’s bold new outlook.”
The new logo will be seen by the end of December this year, that is when Air India’s first Airbus A350 will enter the aircraft fleet.
Its latest livery and design features a palette of deep red, aubergine with gold highlights, having a chakra-inspired pattern.
On this occasion, the Air India CEO, Campbell Wilson said, “Our transformative new brand reflects an ambition to make Air India a world-class airline serving guests from around the globe, and that represents a new India proudly on the global stage,”.
Adding, “The new Air India is bold, confident, and vibrant, but also warm and deeply rooted to its rich history and traditions that make Indian hospitality a global benchmark for standards in service.”
The iconic ‘Maharaja’ of Air India, which has been central to Air India’s identity will live on but with added color to its look, he noted.
Moving ahead, Tata Sons Chairman N Chandrasekaran said, “Air India is not just a business for us, it’s a passion, a national mission.”
Earlier, the airline was in news for signing purchase agreements for 470 new aircraft from Airbus and Boeing in a $70 billion deal and the deliveries will begin by November.
A Lot To Look Forward
Air India signed the purchase agreement in June this year on the sidelines of the Paris Air Show.
The order comprises 34 A350-1000, six A350-900, 20 Boeing 787 Dreamliners and 10 Boeing 777X widebody aircraft, as well as 140 Airbus A320neo, 70 Airbus A321neo and 190 Boeing 737MAX narrowbody aircraft.
Air India’s new persona with new logo and new aircraft livery reflect the changes in Air India.
The airline’s fleet is not far behind as they are also undergoing a transformation.
Apart from this, the airline is leasing and buying 20 widebody aircraft this year, according to Mr Wilson.
The airline plans to completely refurbish the interiors of its legacy fleet of 43 widebody aircraft, which commences mid-2024, underits $400 million programme.
It is expected to undergo several changes including a new website and mobile app, offering a significantly improved web experience with new digital tools and features.
Besides this, the airline is also investing in building completely new lounges at Delhi and New York JFK airports.
In a recent development, Air India found hiring over 5,000 new people, including 3,200 Cabin crew and nearly 1,000 Cockpit crew.
In its five-year transformation roadmap under Vihaan.AI, Air India is going to become a world-class airline.
