The Tata Group’s strategic plan to merge its low-cost carrier AIX Connect (formerly known as AirAsia India) with Air India Express has taken a significant step forward with regulatory approval to operate AIX flights under the AI Express branding.
The Directorate General of Civil Aviation (DGCA) has given the green light, allowing flights of both airlines to be marketed, distributed, and operated under the common brand name ‘Air India Express.’.
DGCA Approves Air Asia and Air India To Be Marketed Under A Common Brand
AI Express responded to the regulatory approval with enthusiasm, hailing it as a major milestone in their integration efforts, “This development marks a significant fast-tracking of the integration efforts, including harmonisation of customer touch points, products, and services across both airlines.”
Currently, Air India Express operates flights from 20 cities within India to 14 regional international destinations, while AIX serves 19 domestic destinations. This combined network will provide an extensive reach for travelers, catering to both domestic and international routes.
With the regulatory approval now in place, the Tata Group is set to navigate the path toward a merger of AIX Connect and Air India Express. The aviation industry and passengers alike await the unveiling of a new and unified Air India Express, underpinned by Tata Group’s reputation for excellence and innovation in the business landscape. The merger promises to reshape the landscape of India’s aviation industry and usher in a new era of seamless and efficient air travel for passengers across the country and beyond.
Journey of Air India Express and Air Asia India
The journey towards integration began several months ago when Air India Express and AirAsia India introduced a unified website, airindiaexpress.com.
This platform allows users to access the services of both carriers seamlessly, simplifying the booking and travel process for customers. The integration efforts have been geared towards optimizing resources and unlocking synergies between the two companies, ultimately creating a renewed and unified brand experience for passengers.
The proposed energization of consumer offerings under a common brand in the coming months highlights the commitment of the Tata Group to providing a superlative customer promise.
