Like a familiar sweetness slowly fading from memory, some indulgences leave quietly, but not without a lingering aftertaste.
The Rise and Retreat: A Sweet Journey Ends
Donuts have steadily carved a space in India’s evolving food culture, loved not just by children but equally by adults seeking a quick indulgence. With their soft texture, golden crust, and colourful toppings, they’ve become a comforting companion to coffee and casual cravings alike—an ageless treat bridging dessert and everyday snacking.
However, that comfort is about to change. Dunkin’ Donuts is set to exit India by the end of 2026. Its franchise partner, Jubilant FoodWorks Ltd (JFL), has decided not to renew its long-standing agreement that began in 2011.
As per regulatory filings, the Multiple Unit Development Franchise Agreement signed on February 24, 2011, will expire without renewal. The board has confirmed the “non-renewal of the development rights granted in MUDFA,” signalling a gradual shutdown rather than an abrupt closure. Stores will wind down in phases across the country over the coming months.
The Business Call: Strategy Over Sentiment
The decision stems from a strategic reassessment. Reports indicate that the Dunkin’ business struggled with “heavy losses” and underperformance compared to JFL’s other brands. According to industry insights, JFL is now choosing to focus on stronger performers like Domino’s and Popeyes, which have built a more robust foothold in India.
In its official communication, JFL stated it will “in a phased manner, evaluate and undertake such actions as may be considered appropriate,” including store closures, asset transfers, or franchise adjustments—while adhering strictly to contractual and regulatory norms.
For fans, this means Dunkin’s familiar coffee-and-donut combinations will gradually disappear from Indian streets. Some outlets may begin shutting or transitioning soon as the company rationalises its presence market by market.
Meanwhile, JFL will continue expanding its broader portfolio, operating over 3,500 stores across multiple countries with brands like Domino’s, Popeyes, and its own ventures.
And just like the last bite of a favourite treat, its absence will be felt long after it’s gone.
Summary
Dunkin’ Donuts will exit India by the end of 2026 as franchise partner Jubilant FoodWorks opts not to renew its agreement. Citing losses and underperformance, the company will phase out outlets gradually. JFL plans to focus on stronger brands like Domino’s and Popeyes, marking the end of Dunkin’s 15-year presence in India’s growing quick-service restaurant market.
