A recent survey reveals that while iPhone users are interested in AI, the current Apple Intelligence features don’t impress them. With Genmoji and ChatGPT integration arriving in iOS 18.2, Apple aims to shift perceptions. However, Samsung faces a tougher challenge, as even fewer of its users see value in the AI features available on Galaxy smartphones.
AI: A Key Factor for iPhone Buyers
A survey by SellCell highlights that AI plays an important role for iPhone buyers. Nearly half (47.6%) of iPhone users rated AI features as ‘very’ or ‘somewhat’ important when choosing a phone. In contrast, only 23.7% of Samsung users expressed similar interest, showing a significant disparity between the two brands regarding AI’s perceived importance.
Current AI Features Fall Short
Despite the interest in AI, existing Apple Intelligence features haven’t lived up to expectations. The survey found that 73% of Apple users and 87% of Samsung users feel AI features add little to no value. Even popular features like Writing Tools (72%) and Notification Summaries (54%) haven’t been enough to satisfy users’ expectations.
iOS 18.2: A Game-Changer?
The introduction of Genmoji and ChatGPT in iOS 18.2 could redefine perceptions of Apple Intelligence.
- Genmoji: Allows users to create custom emojis using AI. By describing an emoji, users can instantly generate new designs via a glowing smiley icon in the emoji keyboard.
- ChatGPT Integration: Adds depth to Siri’s capabilities. Users can directly query ChatGPT by starting their Siri request with “Ask ChatGPT,” enabling more nuanced responses.
What Lies Ahead for AI in Smartphones?
While Apple’s new features may address dissatisfaction among iPhone users, Samsung faces a bigger challenge, with its Galaxy AI features largely dismissed by users. As AI continues to evolve, smartphone makers will need to focus on delivering tangible benefits that enhance the user experience to win customer approval.
Summary: A survey reveals that AI is important to iPhone buyers, with 47.6% valuing AI features in decision-making. However, 73% feel current Apple Intelligence features lack value. iOS 18.2’s Genmoji and ChatGPT integration aim to change that. Samsung faces greater challenges, as most Galaxy users dismiss its AI features, highlighting the need for improved user-focused innovations.
