India’s second-largest telecom operator, Bharti Airtel is now offering a one-year free subscription to its premium tier, Perplexity Pro, to its customers which is in fact an Artificial intelligence (AI)-powered answer engine Perplexity.
Airtel Offering Perplexity Pro Subscription To Its Customers
It is noteworthy here that this offer is available to all 360 million prepaid and postpaid mobile customers, and broadband customers of Airtel.
When it comes to Perplexity, the brand seeks to disrupt Google’s flagship search engine and it has already witnessed the growing adoption of its service in India in recent years.
The initiative marks the brand’s first partnership with a telecom operator in India, this is also part of the company’s efforts to drive adoption in the world’s second-largest internet market.
This is not the first time as Perplexity has struck similar deals with other firms such as SoftBank and T-Mobile over the past year.
How Does It Work?
If you are an Airtel customer then they can avail this subscription through the rewards section of its Airtel Thanks app until January 17, 2026.
Perplexity charges $20 (approximately Rs 1,731) per month for its premium subscription service across most of the world, including India.
Please note here that the subscription would not auto-renew as noted by Airtel.
So the users will have to upgrade to a paid plan through Perplexity, else their account will automatically switch to the free version.
Besides this an individual has to be an active Airtel customer for the full 12-month period.
In a statement, the Vice Chairman & Managing Director, Bharti Airtel, Gopal Vittal noted, 4″This collaboration will bring the powerful and real-time knowledge tool for millions of users at their fingertips, at no extra cost. This first of its kind Gen-AI partnership in India is focused on helping our customers navigate the emerging trends in the digital world with confidence and ease.”
“This partnership is an exciting way to make accurate, trustworthy, and professional-grade AI accessible to more people in India—whether a student, working professional, or managing a household. With Perplexity Pro, users get a smarter, easier way to find information, learn, and get more done,” said Aravind Srinivas, Perplexity co-founder.
This move comes after its rival Google offered a one-year free subscription to its premium AI tools to college students in India.
This offer includes access to the company’s flagship AI model, Gemini 2.5 Pro, Gemini’s Deep Research feature, AI video generator Veo 3, and higher usage limits in NotebookLM.
