India’s telecom major, Bharti Airtel, has announced a strategic partnership with Adobe to provide Adobe Express Premium free for a full year to all its customers. This initiative marks a significant step in bundling digital productivity services alongside connectivity offerings and reflects Airtel’s push to deepen value for its user base.
What the Offer Includes
The free subscription to Adobe Express Premium — typically worth roughly ₹4,000 per year — gives Airtel customers access to a wide range of professional creative tools. These include:
- Thousands of design templates for posters, social media content, flyers and more
- AI-powered features like instant background removal and one-tap video editing
- Premium Adobe Stock assets and a large library of fonts
- 100 GB of cloud storage
- Advanced editing features such as auto captions and instant resizing
Users can activate the offer via the Airtel Thanks App without needing to enter credit card details, making it broadly accessible.
Broad Access Across Airtel Services
The free subscription is available to all Airtel customers — including those on mobile prepaid and postpaid plans, home broadband (Wi-Fi) users, and DTH subscribers. This inclusive approach ensures that millions of users across India can start creating high-quality designs, videos and more, regardless of their experience level.
Empowering Creators, Students and Small Businesses
Airtel positions this partnership as more than a perks programme; it aims to enable digital creativity and productivity across demographics. Students may use the tools for projects and presentations, creators and influencers can produce polished social media assets, and small business owners can design marketing materials without needing costly software.
Strategic Move in Telecom-Digital Bundle Space
The Airtel-Adobe tie-up reflects a growing trend in the telecom sector, where operators are bundling AI-driven productivity tools to differentiate offerings in a competitive market. Such partnerships help move beyond traditional connectivity services by integrating creative and digital empowerment tools into everyday use for customers.
