In the fast-paced world of smartphone applications, users globally make swift decisions when it comes to downloading or uninstalling apps. TRG Data Centers recently conducted a revealing analysis shedding light on smartphone users’ app uninstallation habits. This report brings forth unexpected findings, offering valuable insights into user behavior concerning the installation and removal of mobile applications.
Social Media Dominance: Stats and Habits Unveiled
The report starts by highlighting the immense global presence of social media, with 4.8 billion users, representing 59.9% of the global population and a staggering 92.7% of all internet users. Social media enthusiasts engage with an average of 6.7 different networks each month, spending approximately 2 hours and 24 minutes daily on these platforms.
Instagram in the Spotlight: A Surprising Trend
The report takes a closer look at social media preferences, revealing an unexpected trend centered around Instagram. Despite its status as a digital scrapbook, Instagram emerged as the social media platform most users were inclined to remove. Shockingly, over 1 million individuals globally actively searched for ‘how to delete my Instagram account’ each month in 2023, amounting to more than 12,500 searches per 100,000 people worldwide.
While Instagram has consistently held its position at the forefront of the social media landscape, the report raises questions about the sustainability of this trend. Despite boasting 2.4 billion active users worldwide, the continuous surge in deletion queries could potentially reshape the Instagram landscape within a year.
Snapchat, launched in 2011, follows Instagram in this surprising trend. Although with lesser magnitude, almost 130,000 people per month sought to delete their Snapchat accounts in 2023, a notable figure within their user base of 750 million. As the report unfolds, it prompts contemplation on the dynamic nature of user preferences and the evolving landscape of popular social media platforms.
