Do celebrities really help a brand?
The straight answer would be - yes they will. Otherwise companies will not spend that much amount on the stars…
The straight answer would be - yes they will. Otherwise companies will not spend that much amount on the stars…
I have come across so many example like this in last few years, that I am even surprised that there…
Airtel is trying out something new. Not radically new but new nevertheless. A phone can have 10 numbers attached to…
Bankers hate it. Merchants hate it. Informed consumers hate it. Bankers hate it because it is not making any money.…
DishTV will be watching the online space for comments on sites like mouthshut.com and blogs. This is like a U-turn…
TCS is looking to double its India revenues in the next 3-4 years. It has earned $500 million in 2008-09…
If you are noticing India Inc's moves of late then you are bound to notice a trend. Most of the…
After biometric passports the action moved to PAN cards. The income tax department has decided to issue biometric PAN cards…
Reliance Industries, India's most valuable company is forced to make a choice. It is an either or choice imposed by…
The CAT exam which is used for admissions by most of the MBA institutes in India and most importantly IIM's…