Do celebrities really help a brand?Do celebrities really help a brand?

Do celebrities really help a brand?

The straight answer would be -  yes they will. Otherwise companies will not spend that much amount on the stars…

Sriram Vadlamani

The reason why E-Commerce does not grow in India !

I have come across so many example like this in last few years, that I am even surprised that there…

Arun Prabhudesai
10 numbers on a single phone from Airtel – but why?10 numbers on a single phone from Airtel – but why?

10 numbers on a single phone from Airtel – but why?

Airtel is trying out something new. Not radically new but new nevertheless. A phone can have 10 numbers attached to…

Sriram Vadlamani
Who likes credit cards anyway?Who likes credit cards anyway?

Who likes credit cards anyway?

Bankers hate it. Merchants hate it. Informed consumers hate it. Bankers hate it because it is not making any money.…

Sriram Vadlamani
DishTV will pay attention to online forums and blogsDishTV will pay attention to online forums and blogs

DishTV will pay attention to online forums and blogs

DishTV will be watching the online space for comments on sites like mouthshut.com and blogs. This is like a U-turn…

Sriram Vadlamani
TCS looks to double its India revenues to $1bn. Now we are talking.TCS looks to double its India revenues to $1bn. Now we are talking.

TCS looks to double its India revenues to $1bn. Now we are talking.

TCS is looking to double its India revenues in the next 3-4 years. It has earned $500 million in 2008-09…

Sriram Vadlamani
The sudden rush for the rural pieThe sudden rush for the rural pie

The sudden rush for the rural pie

If you are noticing India Inc's moves of late then you are bound to notice a trend. Most of the…

Sriram Vadlamani
Biometric PAN cards could soon be a realityBiometric PAN cards could soon be a reality

Biometric PAN cards could soon be a reality

After biometric passports the action moved to PAN cards. The income tax department has decided to issue biometric PAN cards…

Sriram Vadlamani
Reliance needs to make a choice between Iran and the USReliance needs to make a choice between Iran and the US

Reliance needs to make a choice between Iran and the US

Reliance Industries, India's most valuable company is forced to make a choice. It is an either or choice imposed by…

Sriram Vadlamani
Finally, CAT goes onlineFinally, CAT goes online

Finally, CAT goes online

The CAT exam which is used for admissions by most of the MBA institutes in India and most importantly IIM's…

Sriram Vadlamani