How Social Media Marketing complements Traditional Marketing: Oprah Winfrey ExampleHow Social Media Marketing complements Traditional Marketing: Oprah Winfrey Example

How Social Media Marketing complements Traditional Marketing: Oprah Winfrey Example

The greatest fear that most people in the traditional marketing world have is that once day Social Media would replace…

Dr Vikram Venkateswaran
BSNL’s Interconnectivity move – Yet another Air India in making ?BSNL’s Interconnectivity move – Yet another Air India in making ?

BSNL’s Interconnectivity move – Yet another Air India in making ?

While you may be enjoying free incoming calls on your BSNL land line network, the state-run service provider actually charges…

Viral Dholakia
Third Doodle 4 Google Contest announced with theme “India’s gift to the world”!Third Doodle 4 Google Contest announced with theme “India’s gift to the world”!

Third Doodle 4 Google Contest announced with theme “India’s gift to the world”!

I have always been in awe with the amount of buzz Google Doodle’s generate. Offcourse, they appear on probably the…

Arun Prabhudesai
Indian Funding, M&A deals of the week [5th – 11th Sept 2011]Indian Funding, M&A deals of the week [5th – 11th Sept 2011]

Indian Funding, M&A deals of the week [5th – 11th Sept 2011]

Here is the snapshot of all the Funding, Mergers & acquisition deals for the week starting 5th  September. Funding, M&A…

Arun Prabhudesai
Monthly Mobile Subscriber Additions drop drastically to 6.67 mln in July [TRAI report]Monthly Mobile Subscriber Additions drop drastically to 6.67 mln in July [TRAI report]

Monthly Mobile Subscriber Additions drop drastically to 6.67 mln in July [TRAI report]

So the trend continues - This is 5th straight month when Mobile subscriptions have fallen - and pretty sharp fall…

Arun Prabhudesai
Tablet Manufacturers: A Consumer Wishlist for you!Tablet Manufacturers: A Consumer Wishlist for you!

Tablet Manufacturers: A Consumer Wishlist for you!

We have seen close to 50 tablet launches in India, and I see that one after the other seems to…

Sriram Vadlamani
India Drops in Global Competitiveness – Swiss Tops!India Drops in Global Competitiveness – Swiss Tops!

India Drops in Global Competitiveness – Swiss Tops!

It is strange, but looks like India is not able to keep up with world when it comes to competitiveness…

Arun Prabhudesai
InfoEdge proposes to invest USD 3 Mln in Zomato & USD 4.5 Mln in MeritNation!InfoEdge proposes to invest USD 3 Mln in Zomato & USD 4.5 Mln in MeritNation!

InfoEdge proposes to invest USD 3 Mln in Zomato & USD 4.5 Mln in MeritNation!

InfoEdge, the company behind Naukri.com has informed BSE about 2 investments that it intends to make. First investment is proposed…

Arun Prabhudesai
What all marketers can learn from the Volkswagen!What all marketers can learn from the Volkswagen!

What all marketers can learn from the Volkswagen!

In the early 1980’s there were two automobile giants in talks with the Indian government, to launch a small car…

Dr Vikram Venkateswaran
Precious Metal Investments: Gold vs. Silver vs. Platinum [Comparison]Precious Metal Investments: Gold vs. Silver vs. Platinum [Comparison]

Precious Metal Investments: Gold vs. Silver vs. Platinum [Comparison]

For a layman, the brilliant gleam of platinum, silver and white gold is hard to differentiate apart, just by the…

Viral Dholakia