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Brands are created with a lot of investment – both in time and money. But the hard-earned brand of the business is put to risk when it comes to protection.
With an increasing number of organizations going online along with the millions of their clients/ users/ customers, cybersecurity has become critical and indispensable for organizations to proactively protect their networks, systems and web…
The realm of digital marketing is continuously evolving, equipping marketers for reaching out to their target audience in a hyper-targeted and cost-effective manner
Artificial intelligence vs human intelligence is a long on-going debate. There are supporters and strong believers in the power of one form over the other and one replacing the other.
Startups in India face a set of unique challenges due to the lack of innovation and entrepreneurial culture in the country. Over the past decade, there has been a transition in the mindset of the youth.
When social media giant Facebook gets involved in an incidence regarding a massive data leak affecting 87 million users, shared with a British data analytics company Cambridge Analytica, it is natural for users to lose sleep on this topic.
The brave new world has already started dabbling with Artificial Intelligence. But, it is yet to embed itself in a regular, dependable format in our lives
Promoting innovation is the most important advantage of investing in startups over investing in the stock markets. The core of a startup is innovation.
There are two main capabilities of Artificial Intelligence which are the cause of all these breakthroughs – machine learning and natural language processing (NLP). Machine learning is the processing of large amounts of customer-related data…
While Social Media offers an interactive marketing platform, PR extends an opportunity to disseminate information through a credible media outlet. Though both work towards controlling a brand’s image and messaging, they have their own…