It’s only a month before the Apple iPhone 14 series was launched and there are already rumors spreading about the iPhone 15.
Prior to this, Ming-Chi Kuo, the Apple analyst stated that the technology giant might start offering exclusive features in the iPhone 15 Pro Max.
Apple iPhone 15 Launch Date
In this latest update, the launch date of the 2023 iPhone series may have leaked.
Reportedly, Apple mentioned that its employees are working at Apple Milton Keynes store in England.
Further adding that they should not take leaves during fall and holiday season next year.
Basically, that is the time when Apple usually launches the new iPhones and commences their sale.
The employees have been told that their leave requests between September 15, 2023 and October 7, 2023, and December 2, 2023 along with the start of January 2024 will not be authorized by store managers, according to a report by MacRumours.
It appears that Apple stores are anticipating ‘increased footfall’ during this period.
Moreover, these instructions come from “above the store” level, as claimed by the Store manager.
Although, the retail employees are not sure of exactly where the order originates from in Apple’s corporate hierarchy.
As we can guess, these instructions come beforehand “to make sure we are better equipped for next year” during “high velocity moments”, as per the memo.
Increasing Gap Between Pro and Non-Pro iPhone Models
In the meantime, analyst Ming-Chi Kuo has claimed that Apple would increase the gap further between the Pro and non-Pro iPhone models.
So, it would be appropriate to say that the technology major might start offering exclusive features in the iPhone 15 Pro Max.
According to Kuo, Apple is likely to do so via a precise product segmentation strategy to generate more sales and profits.
Besides this, the technology firm also wants to increase the shipment allocation of the Pro models.
This way they can further increase the average selling price of its premium smartphones.
In addition to this, Apple is also likely to rename its top of the line iPhone 15.
This is presumed to carry the iPhone 15 Pro Max moniker, as iPhone 15 Ultra.
Although, renaming the device would be a lot simpler and would better match Apple’s newest naming strategy as reported in the Cupertino-based company’s M1 Pro, M1 Mx and M1 Ultra Mac chips, as suggested by Bloomberg’s Mark Gurman.