Indians Will Buy 5 Crore Items For Gifts This Diwali: CAIT Asks Public To Buy Items With ‘Azadi Ka Amrit Mahotsav’ Inscribed

As per the data given by traders’ body Confederation of All India Traders (CAIT) on Sunday, every year during Diwali, more than 5 crore items including a range of articles are purchased for gifting purposes.

CAIT Celebrating ‘Azadi Ka Amrit Mahotsav’

The traders’ body while celebrating 75 years of independence, urged people to buy souvenirs inscribed with ‘Azadi Ka Amrit Mahotsav’ and said “CAIT through its more than 40,000 affiliate associations will connect with craftsman, potters, karigars, startups, small industries and others to design and produce a variety of quality products at affordable prices for everyone to buy”.

CAIT added in a statement that “These products may include pen stands, pens, card holders, mobile covers, tie-pin, hand-cliffs, mobile chargers, tea and coffee mugs, contemporary paintings, flower pots, flower vases, etc,”. 

For the awareness of its campaign across all sectors, the National President BC Bhartia and Secretary General Praveen Khandelwal said the association is connecting with national bodies of transporters, consumers, small industries, women entrepreneurs, state-level chambers, district level and city level associations, etc.

Souvenir Celebration, More Spending This Season, Chinese Goods Boycott Campaign

Bhartia and Khandelwal said that the move is part of the year-long campaign till August 15, 2023, to promote souvenirs celebrating the independence by the Ministry of Culture for which the latter is engaged in an outreach program with national associations of trade and industry and of other verticals of the economy.

For the upcoming festive season, CAIT has asked traders to stock up on goods. As per the data of an internet-based market research company YouGov, nearly 36 per cent of urban shoppers were ready to spend more this season from previous years.

The key sectors to expect increased sales this festive season are Home appliances, travel, health and fitness, home decor and gold. Amid the campaign to boycott Chinese goods, as much as Rs 2.5 crore sales are expected this Diwali season by the association.

A business loss of approximately Rs 75,000 crore will be incurred due to the boycott Chinese goods campaign.