Brand Value Of This Indian Actress Surges To Rs 500 Crore; Charges Rs 1 Crore For Every Instagram Post!
Alia Bhatt is all over the news. Right from movies to her personal life, she has been making waves everywhere.
She has grown exponentially from where she started. With the only one feminine actor to have two women-driven movies enter the Rs 100 crore membership (Gangubai Kathiawadi & Raazi).
This story throws some light on Brand Alia!
Speaking about Alia Bhatt, MCaffeine co-founder & head of brand name advertising Vaishali Gupta said that the “Alia is and will continue to be a strong millennial icon. Given we too are a millennial brand, we knew she will talk directly to the consumer. Alia is the epitome of fun and colourful vibe that the youth brings in.”
She is amongst the top paid actors in the business and has appeared on Forbes Asia’s 30 Under 30 record (2017). In year 2019, she peaked on the eighth place and her annual earnings were believed to be Rs 592 million ($ 7.4 million). In the ‘Most powerful Indians’ in 2022, she ranked 97th.
She has an Instagram following of 68.4 million, 21.5 million on Twitter, 8.4 million on 21.5 million on Twitter.
She can cost anyplace between Rs 85 lakhs to a crore for a social media advert or submit. Speaking of her endorsements, she has signed manufacturers like Blender’s Pride, which was as soon as endorsed by Priyanka Chopra.
She also is the face for Hero MotoCorp, Aurelia, or Maanyavar. She is also associated with brands like Aurelia, Blenders Pride, Cadbury, Cornetto, Flipkart, Lays, Garnier, Manyavar, Frooti, PhonePe, Samsung, Duroflex, Philips, Tresemme, Hero MotoCorp, Maybelline, Sunsilk, MakeMyTrip, Lux, Uber Eats, Sunfeast Dark Fantasy, Nokia and Gionee.
When it comes to the shoots, she costs Rs 1.5-Rs 2 crores per day for a model shoot along with the signing quantity.
Alia costs upwards of Rs 2 crore for look at manufacturers or merchandise launch and rebranding occasions.
But on the flipside, Alia delivers as much as she rakes in and her long-term affiliation with Parle’s Frooti and Appy Fizz reveal the same.
Her worth is estimated to be $68.1 million, as per the Duff and Phelps movie star model valuation report in 2021. Making ‘Brand Alia Bhatt’ stronger is the hits that she delivers and the brand that affiliate her.
She is youngest in the top 10 list and is ahead of MS Dhoni, Amitabh Bachchan, Deepika Padukone and Salman Khan.
Donning Many Hats, Soon to Be a Young Mom
She is also a co-founder of ecological initiative CoExist, she additionally launched her sustainable children’ trend line Ed-e-Mamma in 2020. In simply 10 months of its launch, the corporate recorded a 10X development, and within the collection A spherical, traders valued the corporate at Rs 150 crores, which set a brand new benchmark for youngsters’s clothes in India.
With her husband, she has already pushed iconic campaigns for Lay’s (PepsiCo) and Flipkart a few years again. Post their marriage ceremony, additionally they shot for a TVC for a metal model.
With Alia Bhatt all set to welcome her first baby, she goes to strengthen her positioning as a young mom, as per Judhajit Dey Sarkar, copy head, Digital Refresh Networks.