Tuesday witnessed India’s leading private sector bank, HDFC Ltd launching a ‘Spot Offer’ on WhatsApp.
This would provide an in-principle home loan approval to home buyers within two minutes.
HDFC Spot Offer For Home Loan
Basically, this platform which is built by HDFC and Cogno AI will enable prospective borrowers to get an in-principle home loan approval instantly.
This platform will further offer a conditional home loan approval in a couple of minutes.
Presently, over 91% of new loan applications received by the mortgage lender are through digital channels.
This number is up from less than 20% before Covid-19 pandemic.
How To Avail This Service?
To get this done, the users simply have to initiate a conversation on HDFC’s WhatsApp number (+91 9867000000).
Then they need to provide some basic information in a few clicks through a guided conversational flow.
After this, a provisional/conditional home loan offer letter is generated instantaneously, on the basis of the information keyed in by the customer.
By the consumers, this home loan spot offer facility can be availed by 24×7.
It is noteworthy here that there is no ‘waiting time’ for the home loan approval letter in addition to convenience.
Further, the facility can be availed by the salaried resident Indians.
Focus On Digitally-enabled Services
“We are happy to launch this innovative platform integrated with WhatsApp. This will facilitate prospective homebuyers in availing a loan to buy their dream home. We at HDFC have been focusing and investing on digital transformation for better customer experience and engagement. Demand for housing in India continues to remain extremely robust. Today, there is a strong desire to be a homeowner and demand for housing continues to be from both first-time homeowners as well as those moving up the property ladder – generally into larger homes. Affordability today is also better than ever and in India as income levels rise, we will see younger people being able to afford housing sooner in life,” said Renu Sud Karnad, the managing director, HDFC Ltd, on the occasion.
Besides this, the private lender has launched a host of digitally-enabled services to help the customer conveniently manage their home loan account.
It seems that the HDFC bank is focused on an online digital platform for loans and retail deposits, as it initiated ‘HDFC Customer Connect’ for all customer requests.
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