Youtube Shorts Will Soon Feature Advertisements: Google Wants More Content Creators To Join Youtube Shorts

In a recent earnings conference call of the US tech giant Alphabet Inc held on Apr 26, 2022, the key officials informed that the online video sharing and social media platform Youtube is working on the testing of advertisements on its short-form video-sharing platform YouTube Shorts.

The company has been working towards testing app installations and video action campaigns. The ‘Shorts’ feature in Youtube was first launched in India in Sept 2020.

Here’s everything you need to know about the ongoing testing in Youtube Shorts.

Youtube Shorts Undergoing Tests

According to YouTube’s parent company Google’s chief business officer Philipp Schindler, the Shorts feature by YouTube is currently undergoing app installation tests and video action campaigns.

“While it’s still early days, we’re encouraged by initial advertiser feedback and results,” Schindler added.

The short-form video-sharing platform now has more than 30 billion daily viewere visiting the platform on an average, witnessing a whopping four-fold growth.

“As we’ve always done with products, we focus on building a great user experience first, and we will work to build monetisation over time,” said Sundar Pichai, Alphabet CEO.

In Sept 2020, YouTube Shorts was first launched in India, later expanding to markets including the United States, Canada and the United Kingdom in 2021, and by July of the same year, the platform was rolled out globally.

YouTube’s Initiative of Monetising Shorts

The video platform is currently also working on testing different ways by which content creators can make money on its Shorts platform.

In May 2021, the company had introduced a $100 million Shorts fund, which would give away the amount to creators developing original content on Shorts from 2021-22.

In January 2022, Susan Wojcicki, the CEO of YouTube informed that more than 40% of the content creators who won money from the fund for creating original content, were not even part of the YouTube Partner Program (YouTube’s monetisation programme).

“We’re taking a fresh look at what it means to monetise Shorts and reward creators for their short-term videos. We are very actively working on what monetisation could look like in the future,” said Schindler.