Mahindra Launches New Electric Vehicle At Rs 1.44 Lakh! How To Buy? Specs, USPs?

Mahindra Launches New Electric Vehicle At Rs 1.44 Lakh! How To Buy? Specs, USPs?
Mahindra Launches New Electric Vehicle At Rs 1.44 Lakh! How To Buy? Specs, USPs?

A new electric vehicle has now made its way into the market! Mahindra Electric Mobility has announced the launch of its new electric 3-wheeler e-Alfa Cargo.

Last year, we had shared that Indian auto major, Mahindra & Mahindra is all set to launch 16 electric vehicles (EVs)  in the coming six years. 

Mahindra’s New Launch:  Electric 3-wheeler e-Alfa Cargo At Rs 1.44 Lakh

Mahindra’s new electric 3-wheeler e-Alfa Cargo will be  priced at Rs 1.44 lakh (ex-showroom Delhi).

As per Mahindra Electric Mobility CEO Suman Mishra, “The last-mile delivery segment is seeing excellent adoption of electric 3-wheelers due to significant operating cost advantages versus fossil fuel-powered 3-wheelers. We are now launching the e-Alfa Cargo e-cart in response to the customer requirements in this segment.”

The vehicle will offer a savings of Rs 60,000 over a diesel cargo 3-wheeler, a payload of 310 kg and can reportedly cover a distance of 80 km.

Additionally, the e-Alfa Cargo will be capable of churning out a peak power of 1.5 kW and can attain a top speed of 25 km/h.

Also, the e-Alfa Cargo is very easy to charge, as simple as a mobile phone as it comes with an off-board 48 V/15 A charger.

M&M To Launch 16 Electric SUVs and Light Commercial Vehicle

By 2027, M&M plans to launch 16 EVs across SUV and light commercial vehicle categories. The carmaker is planning to strengthen the company’s leadership position in India’s electric mobility segment with the proposed portfolio. 

To achieve this, Mahindra has set a cumulative revenue growth target of 15-20 per cent by 2025. It seems that the utility vehicle manufacturer is keeping its options open by expanding its EV offerings. 

This could be achieved by either bringing in private equity investors or carving out its EV business into a separate entity to drive its growth.

The carmaker has already announced plans to invest Rs 3,000 crore in EVs. 

Further, the company is also considering a new brand name for the electric SUVs that it will launch by 2027.

Out of that, four new electric SUVs are expected between 2025-27. 

There will also be eight EVs out of 17 new product launches planned by 2027 in the light commercial vehicles (LCV) segment. 

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