India is one of Walmart’s top sourcing markets.
Walmart is giving Indian sellers the opportunity to sell in the US.
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Few Indian Firms Already Onboard
The offer applies to select Indian sellers who can apply to join Walmart Marketplace, which is a curated sellers’ community catering to 120 million US shoppers per month.
Indian firms such as Delphi Leather India, Mahi Exports, Touchstone Gems & Jewelry and Welspun are already on the platform.
Sellers are supported in their US journey through customer insights, global supply chain best practices and business planning strategies to ensure success.
Opportunity To Reach American Customers
With the Marketplace, Indian sellers can take advantage of the company’s global supply chain infrastructure and support to reach millions of daily customers in the US.
In particular, Walmart offers something called Walmart Fulfillment Services which comprises warehousing and delivery infrastructure in the US.
It also provides platform tools which helps streamline sellers’ operations, manage promotions and feedback.
$10 Bn Export Ambitions
Walmart also stands to benefit from the arrangement by expanding the Marketplace’s product assortment by attracting international sellers.
The initiative is part of the company’s 20 year-long engagement with Indian exporters.
India is one of Walmart’s top sourcing markets.
The company has set a goal that by 2027, it will export products worth $10 billion from India each year.
How India Benefits
Walmart-owned Flipkart’s Chief Corporate Affairs officer Rajneesh Kumar said that the opportunity to access global customers can be a gamechanger for Indian sellers.
Top ‘Make In India’ brands can “expand their global networks, learn export best practices and diversify their product categories in concert with Walmart as they take on the world”, Kumar added.
A cross border trade team has been set up in India which helps sellers onboard and grow on the platform.
Seller Support Initiatives
It will also help them meet applicable international regulations and Walmart’s sourcing standards, develop new product lines and capabilities in packaging, marketing and supply chain management.
Along with Flipkart, Walmart has a Walmart Vriddhi Supplier Development Program at the grassroots level which helps MSME sellers develop relevant capabilities such as digital supply chain to begin selling abroad.
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