Morris Garages or MG will launch two electric vehicles (EV) in India after 2024.
The Existing ZS EV
The carmaker currently has just one EV in the market- the ZS EV.
This is clearly targeted for the higher-end crowd seeing as it is priced between Rs 21.00-24.18 lakh.
It delivers a range of 419km from its 44.5kWh battery pack.
Cheaper EVs In Development
Now, MG is planning another entry into the market.
But this time, it will be through more affordable offerings- a compact SUV and hatchback.
These will be positioned below the 4.3m-long ZS EV.
The models will be based on the Baojun E200 platform.
About The Base Platform
The 2.5m-long E200 is powered by a 39hp electric motor and has a top speed of 100kph.
On a single charge, it can travel 210-270km as per the New European Driving Cycle (NEDC) test cycle.
SAIC’s architecture is presently retailed and enjoys popularity in the Chinese market.
The low cost platform could lead to the production of multiple budget-end EVs for the Indian market.
MG’s offerings will be priced below Rs 10 lakh in an effort to target the mass market
The design is futuristic with a remote interactive system.
This system gives users information on parking navigation, charging, power supply, vehicle inspection and more.
The AC unit features a low-noise compressor and low-noise fan.
There are several spaces to store things inside the car, such as card slots, special hooks, slots in the armrests and a hidden space in the passenger seat.
The rear passenger seat can be folded forward to create extra room for larger items.
Both the EVs will have smaller battery packs and deliver lower range.
However, this is sufficient for daily city commuting.
The compact EV runs on a 39bhp electric motor offering a range of 210-270km on a full charge.
It combines two parts of the motor and the reducer for transmission noise and motor vibration.
It can achieve a top speed of 100kmph.
Although the range is reduced compared to the costlier ZS EV, the charging time could see an improvement.
Tata Nexon, Tata Motors’ all-electric compact SUV, has generated impressive sales figures of 3,805 units.
This accounts for 64% of the overall EV market in the last fiscal.
Hyundai Kona Electric is another rival in the market, but Nexon has the edge due to its sub-Rs 20 lakh price point.
Besides, Tata Motors is also set to launch the all-new Tigor EV on August 31, which will likely be cheaper than the Nexon.
Arrival could happen only after 2024 since SAIC, builder of the vehicles’ platform, is yet to greenlight the production.
The project is based on a minimum volume assumption of 20,000 EVs per year.
This is a steep target for MG to achieve given that FY2021 saw total EV sales of only 5,904 units.
MG will therefore have to charm Indian customers with the promise of solid charging infrastructure and battery technology in the coming years in order to drive customer acceptance.