New Honda Amaze Launched For Rs 6.3 Lakh! Will Challenge Baleno, i20, Dzire (USPs, Features)

On Wednesday, Honda Cars India announced the debut of an updated version of its compact sedan Amaze in India, with prices ranging from Rs 6.32 lakh to Rs 11.15 lakh (ex-showroom Delhi). 

Honda has revamped its whole product range with the debut of the new Amaze, according to Nakanishi, which will assist add excitement and increase customer demand in the market.

“India is an extremely important market in Honda’s global strategy and we are committed to bringing our latest technologies and products for our customers here,”

Honda Cars India Ltd (HCIL) President and CEO Gaku Nakanishi told reporters in a virtual unveiling event.

Engine

The model comes with both petrol and diesel powertrains. The petrol trims are powered by a 1.2-litre engine while the diesel variants come with 1.5-litre powertrain options.

The petrol manual variants are tagged between Rs 6.32 lakh and Rs 8.22 lakh while the CVT (automatic) trims are priced at Rs 8.06 lakh and Rs 9.05 lakh, respectively.

Price

The diesel version is priced at Rs 8.66 lakh and Rs 10.25 lakh while the diesel CVT trim is priced at Rs 11.15 lakh.

“The new Amaze with its enhanced looks and styling is aimed to delight our customers offering them one class above sedan experience. We are launching the model just before the onset of the festive period and are confident that the car will be received with much enthusiasm by our customers” he added.

Amaze Sales In Other Countries

The first model of the Amaze was introduced in the country in 2013, followed by the second generation in 2018.

Also, around 68 per cent of Amaze sales come from Tier II and Tier III cities. He noted that the model has over 95% localisation and that 40% of the consumers are first-time buyers.

Also according to Nakanishi, the model is also being marketed to South Africa and neighbouring nations such as Nepal and Bhutan.

“Since its launch in 2013, Amaze has been a successful model in our lineup and a key pillar of our business in India. Its cumulative sales have crossed 4.5 lakh units in the country over the past eight years,”

Honda Cars India Ltd (HCIL) President and CEO Gaku Nakanishi told reporters in a virtual unveiling event.

Slowdown In Sales Due To COVID-19

The last two and a half years, according to Nakanishi, have been the most difficult for the domestic auto industry as the sale decreased constantly due to the coronavirus pandemic.

“At the same time pent up demand and rise in personal mobility has helped the industry towards a good recovery in the fourth quarter of last fiscal. The ongoing fiscal year will be a year of resilience and recovery. Although the second COVID wave impacted the sales recovery with the gradual opening of the market and declining COVID infections, car sales have significantly improved once again,”

Gaku Nakanishi, Honda Cars India Ltd (HCIL) President and CEO