Grofers Deliver Orders In 15 Minutes To 7000 Households; Instant, Fast Delivery Now Main Focus Of Grofers

The Indian startup world is buzzing nowadays! Recently the foodservice aggregator Zomato witnessed a massive opening at the stock market. Paytm, the fintech startup is also gearing for the IPO. And now Grofers, the online grocery store is also preparing to thrust ahead. Grofers is also making a huge stride to sustain and make a mark in the already very competitive space.

Boost from Zomato

Recently the Grofers had received $120 million from recently listed Zomato. And with this heavy backing, the company is setting new benchmarks in the industry. On 26th July the company delivered to over 7000 households within 15 minutes.

The platform is reaping off the benefits of hard work it put in for the past few years. They have set up an infrastructure wherein at strategically important places they directly source from the brand which enables them to deliver faster.

“Our work over last 5 years allowed us the tools and privilege of enabling the ecosystem that could promise to deliver groceries to every household in Gurgaon within 15 minutes. Yesterday, over 7000 households experienced deliveries within 15 minutes”, the co-founder and CEO Albinder Dhindsa said.

Zomato has sought approval from the Competition Commission of India (CCI) to acquire a 9.3 percent stake in Grofers. If this goes through, Grofers will turn into a unicorn (privately funded technology startups that have a valuation of a billion dollars or more)

Looking out for the rest of the stakeholders as well

The CEO announced on tweeter, “When the first wave of the current pandemic hit, we realized two things, first, we needed to do more to support the ecosystem of local partners and delivery agents who made sure essential commodities reached our users. Second, we recognized that our users’ needs were distributed throughout the month when they needed to access grocery services for many use cases.”

This is not Grofers’ first time that it has attempted instant deliveries. The company had started it in the initial years of launching but had to wind it up due to high burn and low ticket sizes.