Big Bazaar, Reliance Join Forces To Offer Mega Discount Sale; Get 20% Discount On These Purchases!
Big Bazaar, a retail chain owned by Future Group, will hold a mega-discounting event in April after a one-year hiatus. Every year for the past decade, Sabse Saste Din has evolved and expanded. The only thing that has remained constant is its ability to draw and delight Indian customers.
According to a report in the Economic Times, Reliance Industries will indirectly assist the Future Group in organising the event by sourcing goods and funding associated marketing expenses.
Sabse Sasta Din
Big Bazaar will offer Rs 500 worth of fresh produce on shopping of Rs 2,500 and will launch advertising campaigns through general entertainment networks, print, and digital media for the event, which will be similar to its “Sabse Sasta Din” launched 15 years ago.
It has transformed the way India shops over the years, inspired other similar “shopping festivals,” and evolved into a carnival-like event that people look forward to year after year.
Around the year 2000, the idea of a “supermarket” was still seen as a predominantly Western concept. The majority of people have just heard about it or seen it on American sitcoms. Most Indians shopped for groceries and other household products at the neighbourhood Kirana store.
Then, in 2001, something surprising occurred. The retail sector was plunged into turmoil, the likes of which have never been seen before. In Kolkata, India’s first Big Bazaar store opened, and people quickly discovered the joys of shopping while walking through aisles, navigating their trolleys, and choosing from a wide range of brands.
Every employee at every Big Bazaar store in India strives to make Sabse Saste Din a memorable experience for the customer.
Big Bazaar’s Mega-Discounting
“Future Group has been able to source products at a relatively lower price from Reliance Jiomart, which is its key vendor now. The budget for the initiative is also from the fund it received after Reliance placed orders in its group entities,” an official aware of the plans told the business daily.
Reliance Retail has been using Future Group’s supply chain unit for its logistics and warehousing needs in the food, grocery, and apparel retail businesses for the past three months, even though both companies are still waiting for final approvals on their retail asset contract.
According to the ET report, Reliance has also given vital support to Future Group’s other companies, with consumer goods firm Future Consumer and clothing manufacturing company Future Enterprises receiving major orders from Reliance Retail.
Due to low inventory and increasing debt, Future Group, which announced its decision to sell its retailing company to Reliance last year, has been struggling to generate sales at its supermarkets.