Koo, The Made In India Twitter-Rival Now Has 30 Lakh Users; Should Twitter Worry Now?
The Atmanirbhar Bharat initiative taken by the Modi Government has given rise to many indigenous alternatives of famous apps. The ‘Made in India’ Twitter-like app named Koo is no exception. The followers of this app increased suddenly when several politicians started promoting it especially after the government’s feud with Twitter.
Let’s Know More About Koo
Koo app is a social media platform made with the intention of helping Indians to ‘Speak their mind in Indian languages’. This app was co-founded by Aprameya Radhakrishna and Mayank Bidwatka who have been involved in the making of several Indian versions of prominent apps.
Radhakrishna has earlier founded an online cab booking app called TaxiForSure which was further acquired by Ola cabs. Before Koo, its parent company, Bombinate Technologies Pvt Ltd, had also launched the Indian alternative of Quora called Vokal.
Koo has attracted the attention of a lot of investors like Blume Ventures, Kalaari Capital and Accel Partners India since its launch in 2020.
How Many Followers Does Koo Have?
The controversy brewing between the center and Twitter is working in favor of Koo. As a result, several politicians came out in support of this app. Union Minister of Commerce and Industry, Piyush Goyal went on to Twitter to declare his presence on Koo
The app has crossed the mark of 3 million users. Earlier the same app had 2 million users 1.5 million among which were active. Speaking about the sudden increase in followers Radhakrishna Twitter, “Our systems are facing more load than ever. Thank you for placing your trust in us. Our team is working on overdrive to fix it,”
Why Koo Is Getting Sudden Attention?
Koo had won the Atma Nirbhar App Innovation Challenge and was mentioned by Narendra Modi in Mann ki Baat. But so did a couple of other apps. What made Koo stand out was the government’s disagreement with Twitter.
On Wednesday, the center had strongly opposed Twitter’s refusal of taking down 1,100 accounts which the center believed are spreading false information regarding farmers’ protest propaganda. However, Twitter did not block all the accounts as it found the directives given by the government were against Indian law.
Several politicians Piyush Goyal, Law & IT Minister Ravi Shankar Prasad along with some MPS and prominent cricketers like Anil Kumble and actress Kangana Ranaut have joined the platform recently.
In the middle of the rising popularity, Koo was also subjected to some controversies like its involvement of Chinese investors and data leak claims.