On one hand, India is saying, no more to China, while the data on online smartphone shopping is showing that Indians bought 17 lakh more Chinese devices this October compared to the last year.
What About ‘Aatmanirbhar Bharat’ Mission?
This revelation calls to the boycott of Chinese products and support ‘Aatmanirbhar Bharat’ considering the ongoing tensions between India and China at the LOC.
Previously, the Indian government has banned over 200 Chinese apps under this mission.
Sales Figures Conclusion
According to the Tech market analyst firm IDC, “ India’s smartphone market registered a massive year-over-year (YoY) growth of 42% in October, shipping 21 million units.
IDC looked at both the online and offline sales figures to conclude these findings.
As per their analysis, “the growth was driven by multiple online sale festivals and continuing pent up demand from 3Q20.”
An executive at a leading smartphone market analyst firm has shared the estimates for how many phones the top fives mobile brands in India sold online during October 2019 and October 2020, on condition of anonymity.
According to this data, four are Chinese — Xiaomi, Vivo, Realme and Oppo.
These Chinese brands sold an estimated 46.07 lakh smartphones during October 2019.
The sales jumped by nearly 17 lakh to 63.01 lakh smartphones this year.
The numbers were calculated based on the figures shared by the smartphone market analyst.
Unfortunately, these numbers indicate that consumer trends didn’t take a hit from the boycott calls that emerged in June after 20 Indian soldiers were killed in a violent clash with Chinese soldiers.
The Atmnirbhar mission of boycott was Union Consumer Affairs Minister Ram Vilas Paswan.
The government banned the first tranche of Chinese apps, under this mission, adding to the list over the months.
Sales Affected These Numbers
During, October, two prominent and heavily promoted online sales from Amazon and Flipkart which coincided with the festive shopping season also affected these numbers.
On one side, Amazon held its ‘Great Indian Festival sale’ from 16 October to 13 November offering discounts up to 70 percent.
Similarly, Flipkart held its flagship ‘Big Billion Days sale’ from 16 to 21 October.
This year’s ‘Great Indian Festival’ was one of the longest-held Amazon sales, according to a Times of India report.
On the other hand, Flipkart also doubled the number of customers visiting its mobile category during the sale.
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