Domino’s Launch India’s 1st Plant Protein Product Which Tastes Like Chicken: Unthinkable Pizza!

With the year coming to a wrap, we have some groundbreaking news for all you pizzaheads.

In a regulatory filing on Tuesday, the Jubilant FoodWorks Limited, which holds the Indian franchise for Domino’s Pizza and Dunkin’ Donuts brands has announced that Domino’s Pizza has introduced India’s first plant-protein based pizza variant, called ‘The Unthinkable Pizza’.

This new ‘Unthinkable Pizza’ is Domino’s latest pizza offering in the Indian market and is made up of plant-based protein, which has ‘sensory properties of chicken’.

Domino’s New ‘Unthinkable Pizza’

All around the world, the concept of plant protein based products is just exploding. This has led Domino’s to come up with the first of its kind pizza product in the Indian QSR sector.

According to Jubilant FoodWorks Limited, 

“Plant proteins have caught the imagination of consumers around the world, and Domino’s Pizza is the first QSR brand to bring this latest trend to India,” the company mentioned.

The Unthinkable Pizza will provide both vegetarians and non-vegetarians an interesting and innovative option in the menu.”

This 100% plant protein based pizza will be available across all Domino’s outlets in Delhi NCR, Mumbai and Bangalore.

Jubilant to Open 100 New Domino’s Outlets in FY21

As mentioned above, Jubilant FoodWorks holds the Indian franchises for Domino’s and Dunkin Donuts.

In the September quarter, the company reported a 3.8% increase in net profit to Rs 75.7 crore.

However, in the same quarter, consolidated revenue from operations fell down by 18.2% to Rs 816.32 crore.

While in this period, Jubilant opened 10 new Domino’s outlets across the country, it has targeted opening another 100 new Domino’s restaurants across the country in financial year 2021.