You Don’t Need Debit/Credit Card For EMI Purchases At Retail Outlets! Check Eligibility Of ICICI Bank’s Cardless EMI Facility

On a lousy Friday evening, after you have done your daily work task by WFH, you decide to step outside of the four walls of your place to catch a breath of fresh air. You decide to go to a mall to grab a bite at your favourite eatery.

Then as you stroll past many stores, you see everyone covered in a mask and following the protocol of social distancing. All of a sudden, you see a sales promotion running at your favorite gadget store – Nokia.

It’s a hefty 20% off on the credit card EMI and unfortunately, the promotion is going to end in half an hour.

It’s a steal deal and you want to make the most of it.

You brisk your pockets only to find out that you are not carrying the credit card? What now?

Don’t despair, ICICI Bank has just the thing you need.

ICICI Bank’s Cardless EMI Launched

With the introduction of “Cardless EMI” – which is the first in industry digital, cardless EMI service, there is no need for you to carry the card with you, only mobile number, PAN and OTP is all you need.

Purchasing durables on EMI has been a part of consumer behaviour in India, but ICICI came up with a masterstroke to further the convenience by eliminating the need to carry the credit card physically.

This shop-now-pay-later option shall not only empower the existing customers but also open up new customer segments for ICICI Bank.

Partnered with Pine Labs, a leading merchant commerce platform, ICICI intends to offer this facility across India in leading players in retail space such as Croma, My Jio Stores, Reliance Digital etc. Leading brands such as Microsoft, Nokia, Oppo, Panasonic, Toshiba, Vivo, Whirlpool are there and more brands will be added under this facility in near future.

ICCI Bank’s Cardless EMI: Main Benefits

• No-cost EMI without using a card.
• No processing fee
• A complete digital, contactless and secure process
• Pre-approved limit for purchases from ?10,000 to ?10 lakh
• Select tenures of own choice from three to 15 months.

How To Opt For Cardless EMI?

• Select product at store.
• Communicate your willingness to avail ‘Cardless EMI’ to store representative.
• Enter the registered mobile number on the PoS terminal > Enter PAN> Receive OTP >
• Enter OTP on PoS terminal.
• Transaction gets approved at this stage instantly.

Note: – ICICI Bank customers can check their eligibility for ‘Cardless EMI’ by sending SMS ‘CF’ to ‘5676766’ or check the offers section on iMobile app.