Whatsapp Commerce Starts In India As Shopping Button Integrated Into Whatsapp Business: How Will It Work?
WhatsApp has rolled out a new ‘Shopping’ button that aids businesses looking to connect with customers, making their business known, increasing sales, and making it effortless for customers to discover the businesses’ catalog as to what products/services are being offered by the business.
Read on to learn more about this feature…
WhatsApp Aims To Become A One-Stop Shopping Destination!
This development comes just after WhatsApp launched its much-talked-about payments interface, WhatsApp Pay powered by Unified Payments Interface (UPI).
Over 17.5 crore people message a WhatsApp Business account every day. Furthermore, up to 4 crores, people view a business’ catalog each month, including 3 crore Indians, according to WhatsApp. Currently, more than 40 crore Indians in the country use WhatsApp.
Earlier to this new feature, customers had to click on the business profile to see that particular business’s catalog. Now with the new ‘Shopping’ feature, a shopping icon that looks storefront like a can be seen next to the business account’s profile. Clicking the icon will take you to the catalog and users will be able to browse through the products/services.
This new feature with the shopping button is now available across the globe. WhatsApp says this will replace the voice call button on WhatsApp business accounts.
As per WhatsApp’s latest video about this feature, WhatsApp plans to make the platform a one-stop-shop destination eventually. In other words, a customer can look for the product, message the seller, buy the product, and make payment for the same without ever leaving the platform.
How To Use WhatsApp’s Shopping Feature?
- If the seller has uploaded the catalog of his products/services you will see a storefront shopping icon right next to the account name. (The storefront icon is only visible if the business has a live product catalog added to their WhatsApp business account.)
- Click on the storefront shopping icon on the WhatsApp business account.
- You will now see the product catalog of that particular business. You can browse through the product images from the catalog.
- After browsing through the catalog if you like some product and intend to buy it, just tap on the Message Business button below each picture. This will raise inquiries about that particular product.