Users Spending 25% More On Food Orders Due To Work From Home: Swiggy
It seems that due to coronavirus, the average food order size has increased by a whooping 25% margin.
This data comes directly from Swiggy which along with Zomato rules and dominates Indian online food order industry.
What is the reason behind this?
Lets find out right here!
Swiggy: Average Order Size Increased By 25%
As per Vivek Sunder, chief operating officer of Swiggy, the average order size at their app has surprisingly increased by 25%, all due to Covid-19 impact.
If an average customer used to spend Rs 100 earlier on an order, he is now spending Rs 125, for ordering food.
This can be described as a positive thing to be come out for Swiggy, and all other food delivery apps.
At the same time, overall orders have decreased by 10%, all over the country. The reason behind this is decline in single-user orders, since all offices are now closed.
The office lunches have literally vanished from the food delivery apps.
But, what is the reason for increase in order size?
Reason Why Average Order Size Has Increased
As per Swiggy’s CEO, the average order size at their app has increased due to work from home culture, which has engulfed entire India’s corporate sector.
Since a person is basically at home always, the food order usually happens for minimum two persons. It can be spouse, friends, relatives.
And this is the reason why average order size has increased by 25%.
Explaining the logic, Swiggy CEO said, “If the office itself is not open you are basically staying at home, then you are mostly ordering for… two people, because of this underlying trend you are actually in larger households (causing) order value to go up between 25 to 30 percent,”
Since food deliveries across bigger cities have increased, and the average order size too has increased, Swiggy is now bouncing back to pre-Covid stage, in terms of order value and order volume.
We will keep you updated, as more details come in.