After a long three year stint of being the best smartphone company in India, Xiaomi has now been defeated by none other than Samsung.
India is the world’s second largest market when it comes to smartphones, and Samsung has now emerged as the leading company in this market.
Read on to find out all the details!
Samsung Beats Xiaomi To Become #1 Smartphone Company In Indian Smartphone Market
A marketing research firm Counterpoint has revealed that Samsung is to be credited for 24% market share, whereas, Xiaomi has lost its position due to a market share of 23%. Both the numbers are for the Q3 of 2020, which ended in September.
Same time last year, i.e., in Q3 2019, Samsung garnered 20% of the smartphone market whereas Xiaomi captured 26%.
The report suggests that Samsung’s “strong performance was the result of multiple strategies, including effective supply chain and touching various price points through new launches.”
However, another research firm, Canalys had reported last week that Xiaomi is still on the number one position with about 26.1% of the market share in Q3 2020, while that of Samsung was 20.4%.
As per Counterpoint’s research, the volume of units shipped by Samsung in Q3 2020 saw a hike of 32% year-over-year. Also, Samsung has benefited greatly by option for online sales and online launches of multiple affordable smartphones and handsets in the past few months.
Indian Smartphone Market Revived Drastically In Q3 September 2020: Counterpoint
However, both these firms have agreed that the Indian smartphone market has rebounded drastically during this quarter.
Prachir Singh, senior research analyst, Counterpoint has said, ““The Indian smartphone market is on a recovery path as the lockdown restrictions have been relaxed. The market has shown a consistent growth for the last few months.”
As per Counterpoint’s research, there were more than 53 million smartphone units that were shipped in Q3 2020, which marks a 9% year-over-year growth. Whereas, Canalys reported this figure to be about 50 million.
As per the findings of the research, the top 5 smartphone brands in India are:
#1: Samsung
#2: Xiaomi
#3 Vivo
#4: Realme
#5: Oppo
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