Xiaomi has now launched an MI store on wheels with the intention to connect with its customers from villages and remote parts of India.
On the other hand, Xiaomi, giving way to the huge pressure, has announced that it will be giving a higher margin to offline retailers with regard to the e-commerce companies so that offline retailers are able to enjoy more profit.
Read on to find out all the details!
Xiaomi Launches Mi Store on Wheels; Wants To Offer Xiaomi Product To Remote Parts Of India
Manu Kumar Jain, Global Vice President and Managing Director of Xiaomi India, has revealed in a tweet that the leading smartphone manufacturer has launched a Mi Store on Wheels retail experience. With the help of this, the company intends to reach the remotest parts of India and address the needs of the customers from these areas and offer Xiaomi products to the customers in villages and nonmetro cities.
The Mi Store on Wheels has its design similar to a regular food van and is basically a van with a pop-up store at the back. As per reports, this project was completed within 40 days.
Here are some of the Xiaomi products that will be available on the Mi Store on Wheels – Mi Smart TVs, Mi Box 4K, Mi TV Stick, Mi CCTV Cameras, Mi Sports Bluetooth Earphones, Mi True Wireless Earphones 2, Redmi Earbuds S, Mi Sunglasses, power banks, chargers and tot to forget, the company’s latest smartphones as well.
Xiaomi Crumbles Under Offline Pressure: Will Offer Higher Margins To Offline Retailers
As per new reports coming in, Xiaomi has finally given in to the pressure by offline retailers and will offer higher margins to offline retailers than what is offered to the e-commerce platforms.
As of now, these higher margins are being offered for the festival season but the retailers are hoping that it will be extended further during major occasions. It has been years since xiaomi has offered online E-Commerce platforms higher margins than offline retailers.
Not only this but Xiaomi is also planning to offer the same discount on both offline and online platforms. Some other schemes include cashback and EMI offers, special schemes, and discounts in settlement within 7 days.
However, this decision of offering higher margins to offline retailers has been made only in Gujarat but there is a possibility that this will happen in other states soon enough.
We’ll keep you informed as we get any more updates!
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