Harley-Davidson Plans To Exit India As Only 100 Bikes Sold In 3 Month
For all the bike lovers in India, this might not be a very good news article.
Harley-Davidson, the American motorcycle manufacturer is allegedly looking forward to exit the Indian markets in the coming time, due to lack of sales and demand.
Harley-Davidson to Quit Indian Markets?
As per carandbike.com, Harley-Davidson is planning to exit Indian markets, complying with the strategy put forward by the company’s Chairman, President and Chief Executive Officer, Jochen Zeitz.
This strategy called ‘The Rewire’ will look out and focus only on markets driving them profits and growth opportunities, like the company’s 50 markets in Europe, North America and different parts of Asia Pacific region.
It is reported that the motorcycle brand has released a tentative proposal to some automakers, to apparently outsource its arrangements from its leased assembly facility in Haryana.
The American automaker doesn’t see any future growth or demand in India.
‘Bronx’ and ‘Pan America’ Could No Longer Launch in Indian Market
H-D was about to launch its upcoming new, sportier motorcycle model ‘Bronx’ in 2021 and its 1st adventure touring model, Pan America.
However, the streetfighter ‘Bronx’ was removed from the ‘Future Models’ section on the company’s website.
Despite being the top-most premium motorcycle brand in India, Harley-Davidson’s sales in the country have been pretty down.
In fact, the highest selling model in the country is the Indian made ‘Street series’ motorcycles, which are also the cheapest bikes in the lot.
Even last year, the company managed to sell lesser than 2,500 units, while this year from April-June, only 100 Harley-Davidson bike models were sold in India.
The count of India’s best selling H-D bike models, Street 750 and Street Rod, were offered on heavy sales, with discounts upto Rs 77,000.
Why is H-D finding it Difficult to Tap into the Indian Markets?
Speaking of Indian market, a higher population have shifted towards performance sport bikes and adventure bikes, over premium bikes.
Unfortunately, Harley-Davidson makes neither of the two aforementioned models.