Reliance Becomes World’s 2nd Biggest Brand After Apple; How Did This Happen?
The FutureBrand Index 2020 has ranked Mukesh Ambani’s Reliance Industries Ltd. as the second-largest brand in the world after Apple.
Read to find out more…
RIL Outshines Samsung, Netflix, Microsoft!
The FutureBrand Index 2020 chart topper is Apple.
On rank 2 stands Reliance Industries Limited whereas Samsung is ranked third.
The index is then followed by Nvidia, Moutai, Nike, Microsoft, ASML, PayPal and Netflix.
Reliance ranks 91st on PWC 2020 list.
FutureBrand, a global brand transforamtion company, said,“ In total, there are 15 new entrants this year, seven of which make it into the top 20, including Reliance Industries slotting in at number two.”
The FutureBrand Index is a global perception study that reorders PwC’s Global Top 100 Companies by market cap on perception strength rather than financial strength. It is not based on consumer research.
It offers a meticulous assessment of how leading companies in the world are doing, how they have done in the past years and their predicted future growth.
RIL’s Secret To Success?
When releasing the Index for 2020, Future Brand said, “This year’s highest entrant at number two, Reliance Industries excels on every attribute.”
FutureBrand named RIL, the oil-to-telecom conglomerate, as one of the most profitable companies in India.
The company went on to say that RIL is, ‘very well respected’ and ‘seen as behaving ethically’ as well as being associated with ‘growth’, ‘innovative products’ and ‘great customer service’.
The brand’s success can be cited to Mukesh Ambani reshaping the company as a one-stop shop for its customers in India, said Future Brand.
“The chairman built on the existing petrochemicals business, transforming it into a digital behemoth designed to meet every customer need”, it said.
“Today, this company is engaged in a number of sectors including energy, petrochemicals, textiles, natural resources, retail, and telecommunications. Now that Google and Facebook are taking equity stakes in the firm, we may see Reliance jostling for the top spot in the next Index,” it added.
Moreover, the Jio-Facebook deal and RIL’s 2020 expansion will also contribute to the brand’s success story.
What is The Key To Success As Per FutureBrands?
“While the FutureBrand Index 2020 has uncovered a number of seismic shifts in the way companies work and how they present themselves to the outside world, one key theme has stood out: individuality,” Futurebrand says.
“We are living in unprecedented times,” it said, “But out of this will emerge a reimagined world, and it will be up to leading companies and the people who work for them to respond to new demands and new expectations,” it said.