Johnson & Johnson Will Not Sell Fairness Creams In India; Shaadi.com Removes Skin Colour Filter

Johnson & Johnson Will Not Sell Fairness Creams In India; Shaadi.com Removes Skin Colour Filter
Johnson & Johnson Will Not Sell Fairness Creams In India; Shaadi.com Removes Skin Colour Filter

Terms like ‘body shaming’, ‘skin colour’ and others have gained heavy traction with the present generation.

Times have changed now and so are the mindsets of people that one skin colour is any better than the other.

The millennial has given no heat to such dogma and are breaking the boundaries and some older ties, especially in context of ‘skin colour’.

Johnson & Johnson No Longer to Sell Fairness Products

The healthcare company Johnson & Johnson has come to a decision to put a stop in selling ‘skin-whitening’ creams and face products in Asia and the Middle East.

After the African American citizen George Floyd’s gruesome death in the United States, ties and heated debates over racial discrimination, has reached its peak all around the globe.

The healthcare company announced to take this move on Friday, mainly under the effect of social pressure.

Here are all the facts you must know about the company’s new move

  • All the line of products from Johnson & Johnson’s fairness line of Clean & Clear products shall henceforth be discontinued in India.
  • The company would also drop its Neutrogena Fine Fairness line, in Asia and the Middle East.
  • J&J has also clarified that their intentions behind selling product names or claims promising dark spot reduction products, was never to portray one colour as better than the other but provide for a healthier skin.
  • It also informed that unless all the older stocks are purchased, these products will still be sold in stores.

Shaadi.com and Online Petition against it

Recently, after Johnson & Johnson was compelled to stop selling its line of skin-whitening products in India, another wave against skin colour biasing was endorsed strongly against Shaadi.com.

Apparently, the matrimonial website provided a colour filter, which filtered out potential partners on the basis of their skin colour.

There was an online petition filed against the company by US-based Hetal Lakhani, to put down the option.

Lakhani, in her petition depicted her disgust over how the South Asian communities still obsess over skin colour.

She received over 1,500 signatures in just 14 hours, as people connected to the cause and came forward.

Shaadi.com has a colour filter that asks users to indicate the colour of their skin using descriptors like ‘Fair’, ‘Wheatish’, and ‘Dark’ and allows users the ability to search for potential partners on the basis of their skin colour.

Shaadi.com, though initially replied that the filter is demanded to stay by most parents, later due to heat of the situation decided to finally drop down the skin colour filter, from its platform.

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