Indians Can Ditch Xiaomi & Buy Samsung Smartphones For Their Next Upgrade (Survey)

A new survey undertaken by 91Mobiles has just revealed few interesting trends regarding the future of the Indian smartphone market. According to the Buyer Insights Survey 2020, Samsung is expected to see more growth in the coming months, which will likely affect its rival brands like Xiaomi.

Read to find out more…

Users May Switch From Xiaomi to Samsung?

In the survey, it was found that the South Korean smartphone manufacturer will overtake Xiaomi as the smartphone customers are likely to choose for their next handset upgrade in the next 1 or 2 years. This means, Samsung might be the more popular choice for a new smartphone a user would want to move over to. 

The statistics show the percentage of people that would like to buy either Samsung or Xiaomi as their next device in both 2019 and 2020.

Samsung saw an increase from 17% in 2019 to 24% in 2020, while Xiaomi saw a decrease from 24% in 2019 to 20% in 2020. Thus, the trend signals a complete switch in positions in the market. 

Likewise, the survey also included the criteria of brand loyalty or sticking by your favorite brand with your next upgrade. Xiaomi saw a decrease, down from 56% in 2019 to 51% in 2020. On the other hand, Samsung saw a growth from 53% in 2019 to 59% in 2020.

The survey also noted the overall preference of the customer, which has Samsung seeing a rise of 6.6% from 2019 over 2020, while Xiaomi saw a decline of 4.4% during the same period. 

Realme Sees A Growth In India!

Notably, Realme has seen impressive growth of 10.4% in this time with various factors weighing in. Analyzing the graph, Xiaomi’s slow adoption of features like punch hole display and higher fast charging rates in their mid range offerings might have been the reason for the decline.

Brands like Realme have become a notable figure in the Indian smartphone market, thanks to its lucrative pricing and up to date specs and features.

Despite these figures being highly detailed, some important aspects need to be considered. Firstly, the survey is done not to include the entire market, so they might not be completely accurate. And secondly, the smartphone market is highly volatile and dynamic, with changes in position and popularity seemingly shifting in mere days. So while the data depicts a certain image now, the same might not hold true in the coming days. Although, the trend that shows an increase in competition in the market will only benefit the consumer at the end of the day.