This is certainly one of its kind partnership between a leading OTT player, and an online education platform.
Voot and upGrad have joined forces to provide cutting edge, state of the art educational content to their users.
How is this happening?
Voot & upGrad’s Unique Partnership
Voot and upGrad have forged a unique partnership, which will enable all Voot users to learn high end technology, right inside the app.
A separate section for upGrad is not visible to all Voot users within the app, wherein Voot users can access educational content related to data science, blockchain and other high end tech topics.
What Can Voot Users Expect?
Besides, subject matter experts from upGrad are constantly adding short, snackable videos about these topics for further enhancing their knowledge.
upGrad will provide exclusive content such as upGrad Shotgyaan, along with crash courses in Data Science and several resources related to Work From Home (WFH) tech tips for starters.
The content is being added constantly to the section.
Speaking on this unique partnership, Akash Banerji, Head- AVOD business, VOOT said, “In these times, with digital assuming a decisive role in a user’s life, our objective with VOOT is to deliver a truly enriching and inclusive content slate that elevates the user experience and engagement. Blending our entertainment proposition with learning through this partnership with upGrad, is not only an innovative solution for young minds, but also enables us to widen our reach and user base.”
We will keep you updated, as more details come in.
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