#Coronavirus: Netflix Will Reduce Quality Of Videos For Indian Users; Find Out Why?
There was news about the COAI suggesting a few measures to the online streaming services to avoid the load that will be faced during the lockdown. Given the state of lockdown announced in all major cities in India, citizens are choosing to binge watch OTT channels.
Netflix is the first one in India to reduce the streaming quality to ease the load on the network.
Find out more details right here!
Netflix To Reduce Streaming Quality In India Due To Coronavirus
Coronavirus Pandemic has shaken up the world and imprisoned us to our homes. This has led to many of us catching up with our favourite series, and binging on series and shows on the OTT channels. However, there is now a huge load on the networks, causing them to implement measures to reduce it.
This comes just after the The Cellular Operators Association of India (COAI) telling the Centre to ask the OTT players to ease the pressure on network infrastructure.
Netflix has decided to reduce the streaming quality in India to ease the congestion in the networking. This has already been done in Europe with the similar intention. Netflix has revealed that doing this will help bring down the traffic on the telecommunication networks in India by 25%.
Will Consumers No Longer Have HD Quality Streaming?
In a statement, Ken Florance, VP Content Delivery, Netflix stated, “Given the crisis, we’ve developed a way to reduce Netflix’s traffic on telecommunications networks by 25% while also maintaining the quality of our service. So consumers should continue to get the quality that comes with their plan – whether it’s Ultra-High, High or Standard Definition. We believe that this will provide significant relief to congested networks and will be deploying it in India for the next 30 days.”
However, this doesnt mean that the streaming platform will not offer HD or any higher resolution, it just means that that the highest bandwidth streams for different titles. The content will be streamed in high quality, but will not be at par with the quality that used to be provided earlier.
Disney and Facebook have also followed suit and will be reducing their quality to. A facebook spokesperson has revealed that they will “temporarily reduce bit rates for videos.”