Zomato Can Partner With Grofers, Big Basket & Sell Grocery Products; Slowdown In Online Food Delivery Is The Reason?
Zomato, after creating quite a reputation for itself in the online food delivery industry, now plans to tap into the grocery delivery market. In recent history, Amazon and Flipkart have started moving in the same direction, and now, they have another competitor in the form of Zomato.
As per reports, Zomato is partnering up with the leading names in this industry, Grofers and BigBasket.
This will be the first-ever attempt of Zomato in the grocery industry. Amazon will soon be launching its own food delivery platform, and Flipkart has also registered for a license for the same.
What will be sold on this new venture of Zomato? Find out right here!
Zomato’s New Venture Zomato Market To Deliver Grocery Online
Owing to the surge in Coronavirus, the rate of online food ordering has gone down by as much as 20%. In an attempt to revive the business through one way or the other, the popular online food delivery platform has chosen to go the grocery way.
The name of the new platform is to be Zomato Market, and discussions with e-grocers are ongoing to sell food-products and other such essentials by providing for their deliveries. As per reports, Zomato Market will go live by the next week.
Grofers and BigBasket and mom-and-pop stores have observed a huge boost in their business in the wake of the Covid-19 spreading left, right and centre.
Sources close to the development revealed, “The delivery fleet needs to be better optimised at this time of uncertainty. Considering grocery is in high demand, this makes sense for all players involved.”
Offline Stores Already Working With Grofers Will Partner With Zomato and Deliver Groceries
The same source revealed, “Offline stores which work with Grofers will be listed on Zomato’s app. Consumers can then place an order on Zomato and deliveries will be fulfilled by them. They will start the pilot in Delhi NCR to begin with..”
Swiggy, Zomato’s primary rival, already has a foothold in the grocery segment and has been making considerable attempts to go beyond food delivery.
This will be the first attempt by Zomato to tap into the grocery market, and nothing of this sort has been confirmed as of yet, neither from officials of Zomato or of BigBasket.