Backlinks In 2020: Why SEO Needs Backlinks & Why They Are Important In 2020 & Beyond?
In today’s world, where the internet governs every aspect and activity, it is crucial to be familiar with all important aspects of the world of technology.
One such aspect is backlink.
You might be wondering what a backlink is, especially in 2020!
It is a link that is created when a website is linked to another website. Backlinks may also be referred to as ‘incoming links. They are crucial for SEO in 2020 and beyond.
For example, there is a website A, and it has an external link to a website B. now this website B has a backlink from site A.
Still Don’t Get It?
Backlinks are simply the links that are, in fact, directed towards your own website.
Backlinks are very much talked about and are really significant because there are some search engines, especially Google, that will give more value and credit to the websites that possess a fairly good amount of good quality backlinks this means that search engines, namely Google, will be considering the websites that are apparently more popular and more relevant for their search result pages.
In the past days, Google’s ranking algorithm entirely depended upon a website’s portfolio of backlinks. Backlinks contribute to the strength, value, and authority of your website, and Google considers the backlinks while deciding which site is more authoritative, and which website finishes off the race to get on top of the search results pages while doing keyword research.
Why Are They So Important?
Backlinks have immense value and importance in the world of SEO because they are a representation of a vote of confidence from a website to another website.
To put things straight, if a website gets backlinks, they are a signal to the search engines that other websites are vouching for your content. It shows your popularity among fellow sites. It shows the demand, value, and authenticity of your website.
If there are a number of sites that are linking to your website or webpage; as a result, the search engines come to the conclusion that your content is worth linking to. And that it is popular enough to be displayed on its results page.
Hence by gaining popularity and earning value through these backlinks, there is a positive impact on a website’s ranking position, it’s worth to surface on SERP, and its search visibility.
It’s A Competitive Game!
Backlinks are very time consuming to earn through rightful means. The newbies in the website world or those websites trying to expand their keyword footprint, find the process of link building quite challenging and hard.
Here is where you will find a backlink checker tool to your rescue. All you need is good backlink research, and you are good to go.
You can easily examine the backlink profile of a webpage, which is the collection of pages and domains that are linking to your website through a backlink checker.
This will help you in this fierce competition to get on the top as it focuses your attention on targeting those very domains for your own link building mission.
Since the times of the internet, as far back as it dates, backlinks remain an important and significant part of content marketing.
Therefore, if you’re serious about your content work, you need a backlink checker to check backlinks.
Hence, to get more traffic and a better ranking, you need to build backlinks on your page. Obviously, with the advent of technology, there are ill means to attain backlinks as well.
Hence it is even more necessary to check backlinks while keeping track of new one’s side by side.
Today, internet marketing enables us all to succeed, and for that, we need to invest in a good and reliable backlink checker and tracking tool, which will be useful on your journey.
Moreover, you also need to check if any bad links are affecting your reputation negatively. It is significant to identify the links that are a threat to the value and authority of your webpage. Furthermore, there is a danger of getting de-indexed by Google if the backlinks attached and affiliated with your website are of low quality.
Hence to stay in the game, you have to be very cautious and vigilant about the quality of your backlinks as well and what is better than an excellent, timely backlink check.
Hence fellows, keep an eye on your backlinks from time to time and keep a backlink check using tools such as this and this, and more, and be assured that you are safe in this crazy ride on the internet!
About The Author
Karan is an ardent writer and an independent content consultant helping organizations to unlock its organic growth through quality content. If not writing for web, he’ll be found scribbling short stories and poetries during his occasional Himalayan escapades.
Image Source: Quora