TikTok was, until now, a platform for uploading and sharing entertaining videos, but now they are entering a new vertical – online shopping.
Falling in step with Facebook and Instagram, TikTok has now launched new features that will enable its users to shop at the platform as well.
Moreover, TikTok now has a remarkable 1.5 billion downloads, and India is at the top of the list of downloaders.
Find out all the details about TikTok’s new feature of online shopping right here!
TikTok Enters E-Commerce Space; Now Buy Any Product Online From TikTok
As per reports, TikTok has been working on a new feature that enables influencers and content creators to include links of products from e-commerce platforms in their bio and their posts as well. When users follow or click the link, they will be able to buy the products mentioned in the bio.
This new feature by TikTok is pitted against those of Facebook and Instagram’s online shopping features, as they too have been pairing up with content creators and influencers to sell products.
Talking about the new feature, ByteDance spokesperson said, “We’re always experimenting with new ways to improve the app experience for our users. Ultimately, we’re focused on ways to inspire creativity, bring joy, and add value for our community.”
TikTok Hits 1.5 Billion Downloads With Indians At The Top Of The List Of Downloaders
Despite the number of controversies that TikTok has been a part of, the popular short-video sharing platform has managed to hit a whopping 1.5 billion downloads, both on Play Store and Apple App Store as well. It is now the third most downloaded non-gaming app, just after Whatsapp and Facebook.
Of all the global downloads, India is accountable for 45% of the downloads, with 277.6 million downloads this year.
Whatsapp stands at the first position, with the app being downloaded for about 707.4 times. This huge number despite the downloads of Whatsapp being affected by the dangerous Pegasus malware, which reduced the downloads of Whatsapp by 80%.
At second place is Facebook’s chatting app, the Facebook Messenger, with 636.2 million downloads.
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