Amidst talks of OTT players and on-demand video content providers becoming stronger in India, fresh data has come in from TRAI which suggests that TV industry is alive, and kicking.
Every major DTH player in India has managed to add new active subscribers, which speaks volumes about the overall growth.
Tata Sky has now become India’s largest DTH company, with a 32% share.
Tata Sky Becomes #1 DTH In India
As per the data released by TRAI, Tata Sky added 30 lakh new active subscribers between April to June, which has enabled them to beat Dish TV, and become India’s biggest DTH company.
At the end of June, 2019, Tata Sky alone commanded whooping 32% market share in the competitive DTH market of India.
Sun Direct was the DTH provider, which experienced 2nd biggest growth rate, as they managed to add 0.9 million or 9 lakh new active subscribers in the same period.
Airtel Digital TV added 4 lakh new users, while Dish d2H added 2 lakh new users in the same period between April to June.
DTH Industry Is Growing In India
Overall, the DTH industry added 3.17 million or 31 lakh new users between April to June this year.
This means, at the end of August, there are a total of 5.4 crore DTH users in India, who are active.
By active, we mean the average of paying users on day 7, 14, 21 and 28 of a month.
While Tata Sky is at #1 position with 32% market share, Dish TV is at #2 position, with 31% market share.
With 23% share, Airtel Digital TV is at #3 position. Sun Direct is at #4 position with 14% market share, and almost 70% market share in South India.
OTT Players Have No Effect On Cable TV Industry?
Few days back, another TRAI report had come in, which convinced us that OTT or Over The Top players in India such as Netflix, Amazon Prime, Hotstar etc are snatching away market share from cable and DTH players.
Around 2 crore TV users had ditched their cable and DTH connection, and opted for OTT apps to consume content.
But it seems that the major drop in subscribers happened only for the cable TV companies, and not for DTH providers, as they were able to weather the storm, and add new users to their database.
Maybe this is the reason that cable TV firms are now providing additional free channels for all users, at the same cost of NCF.
We will keep you updated, as more details come in.
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