Swiggy Takes On Dunzo With ‘Deliver Anything’ Service: Swiggy Go; 350 Indian Cities Will Be Targeted
Cashing on their massive pool of riders spread across India, Swiggy has launched their new service called Swiggy Go, which will deliver anything you want.
This way, Swiggy has directly challenged the reach and popularity of Dunzo, which provides instant pick up and delivery service of literally anything.
Will Uber Eats and Zomato too jump into this niche now?
Swiggy Go: Instant Pick Up, Delivery Service
As per Sriharsha Majety, CEO, Swiggy, this new service from Swiggy called Swiggy Go has been tailor-made for the urban Indians, who wish to get their stuff moved on, instantly.
The service will be based on their Swiggy Store service, which basically delivered grocery items from one point to the other.
What Can Be Delivered Using Swiggy Go?
It can be your forgotten keys, lunch box from your home, a cold drink or some flowers for your loved ones.
The delivery infrastructure remains the same: thousands of Swiggy riders, who are spread all across the cities.
Sriharsha said, “After enabling this with food delivery for five years and stores across the city with Swiggy Stores, Go will open the Swiggy delivery superpower to all consumers in the city,”
Where Will Swiggy Go Start?
Bengaluru will be the first city to have Swiggy Go service.
Besides food items, and grocery products, Swiggy Go can be used by Bengaluru users to instantly pick up and deliver any thing they want.
Swiggy has already partnered with 300+ merchants such as Godrej Nature’s Basket, Nilgiri’s, Organic World, Heads Up For Tails and Nandu’s Chicken for their Swiggy Go service.
In Hyderabad, Swiggy has partnered with 200+ merchants such as Ratnadeep, Ghanshyam, Sneha Chicken, Yellow and Greens and 24 Organic Mantra for delivering their products.
Swiggy Vs Dunzo?
Dunzo, which was launched on Whatsapp in 2015, was Google’s first direct investment in India.
They are about to raise $100 million, as they plan to expand their services across 200 locations in 20 cities. They carry out 20 lakh transactions per month right now, and they have partnered with 5000 merchants pan-India.
They have a fleet of 35,000 two-wheelers and 4500 bike taxi partners.
It would be interesting to watch the new battle between Swiggy and Dunzo, and how hyperlocal market changes in India.
We will keep you updated.